Pottery Clay

Shoppers searched for this 417K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months

417K

Growth, 90 days vs prior 90

-11.4%

Conversion, latest week

1.5%

Market size, estimated

$153Ka year

Peak month

December2.2× the quietest month

Top search term

pottery clay146K searches a year

Listings sell for $24.55 on average, from $9.34 to $69.29. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $24.55 that is $6K to $12K a year per listing.

Average price

$24.55inside the $15 to $100 sweet spot

Price range

$9.34–$69.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

1.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #82 within Ceramics & Pottery. It carries 3,288 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

94%

Out of stock, average day

5.3%

Average rank

#82in Ceramics & Pottery

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

3,288per listing

Listings tracked

35

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

3Amazon's first-year sales bar

Average brand age

41 months