potholder loops
Worth a lookShows a sweet-spot price point ($22.62 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$22.62avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$6.59–$47.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Review moat
Good548.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$435K$435K/yr · 273K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, potholder loops is a $435K/yr Amazon United States market (273K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 62/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
potholder loops market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $339K–$452K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 3.3%
- Avg brand age
- 30 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
42
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
37%
Top 20: 76%
Open market
31%
- friendly loom38%
- Harrisville Designs12%
- FRYTEPUYE5%
- daheypong5%
- FEBSNOW4%
- Made By Me4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Top potholder loops search terms
- weaving loom refill loops29K/yr
- potholder loops38K/yr
- loom loops28K/yr
- friendly loom23K/yr
- potholder loom loops16K/yr
- pot holder loom refills14K/yr
- cotton loops for potholders13K/yr
- weaving loops11K/yr
- pot holder loops11K/yr
- loops for potholder loom8K/yr
Top potholder loops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Friendly Loom Quality Cotton Weaving Loops in Rainbow Colors 7 Traditional Size | Weave 6 Functional Potholders | Made in the USA
friendly loom$19.984.6★681 rev
Friendly Loom Quality Cotton Weaving Loops in Botanical Inspired Colors 7 Traditional Size | Weave 6 Functional Potholders | Made in the USA
friendly loom$19.984.7★521 rev
FRYTEPUYE 1000 PCS Loom Loops Potholder Potholder Loom for Kids Weaving Colorful Craft Flexible DIY Kit Colorful Weaving Crafts for Kids Adults Elastic Loops Only
FRYTEPUYE$24.344.5★164 rev
daheypong 800pcs Refill Loops for 7-Inch Weaving Loom - 8 Color Loom Loops for Potholder Making Durable Nylon Craft Bands for Kids Adults DIY Projects Rainbow Color
daheypong$22.524.5★124 rev
Friendly Loom Quality Cotton Weaving Loops in Neutral Colors 7 Traditional Size | Weave 6 Functional Potholders | Made in the USA
friendly loom$19.954.7★380 rev
Newest
by launch date
Tatahu Cotton Potholder Weaving Loops - 300pcs Rainbow Knitting Refill Loops in 10 Colors 7 Traditional Size Make 8 Potholders(Not Include Loom)
Tatahu$17.9341 rev
FEBSNOW 180 Pieces Rainbow Potholder Loom Kit Elastic Loops Potholder Maker Weaving Loom Craft Supplies for Beginners Adults DIY Arts Handcraft Gifts
FEBSNOW$10.0146 rev
Foyods 120PCS Weaving Loom Refill Loops 12 Colors Weaving Loops for 7-Inch Weaving Loom & Potholder Loops/Loom Loops/Potholder Loom Loops/Weaving Loom Bands
Foyods$6.596 rev
900pcs Weaving Loom Loops with 9 Rainbow Color Potholder Loops for 7 Inch Loom Weaving Loom Refill Loop Potholder Loom Bands DIY for Kids Adults Birthday Christmas Gifts for 5-12 Year Old Girls
Generic$21.7457 rev
Kifmurase 1000 Pcs Refill Loops for 7 Inch Weaving Loom 10 Colors Loom Loops for Potholder Making Elastic Weaving Loop Craft Flexible Loom DIY Kit Craft Bands for Adults DIY Projects Gifts
Kifmurase$19.3214 rev
Trending
90-day click momentumFEBSNOW 180 Pieces Rainbow Potholder Loom Kit Elastic Loops Potholder Maker Weaving Loom Craft Supplies for Beginners Adults DIY Arts Handcraft Gifts
FEBSNOW$10.014.6★
Tatahu Cotton Potholder Weaving Loops - 300pcs Rainbow Knitting Refill Loops in 10 Colors 7 Traditional Size Make 8 Potholders(Not Include Loom)
Tatahu$17.934.3★
Foyods 120PCS Weaving Loom Refill Loops 12 Colors Weaving Loops for 7-Inch Weaving Loom & Potholder Loops/Loom Loops/Potholder Loom Loops/Weaving Loom Bands
Foyods$6.594.7★
Kifmurase 1000 Pcs Refill Loops for 7 Inch Weaving Loom 10 Colors Loom Loops for Potholder Making Elastic Weaving Loop Craft Flexible Loom DIY Kit Craft Bands for Adults DIY Projects Gifts
Kifmurase$19.324.4★
Raylinix 800pcs Weaving Loom Refill Loops for 7-Inch Potholder Loom Pastel Nylon Bands for Adults DIY Craft Makes 23 Coasters
Raylinix$22.604.7★
What buyers say about potholder loops
What buyers praise and complain about, mined from review topics.What buyers love
“Colors are pretty”
“Well made and the colors are great”
“Fun for all”
“Good price”
“Very nice as advertised everything went well with this order”
“my daughter does say that these are easy to stretch”
“Ease of use”
“The material feels durable”
“Lightweight and durable”
“Fit well and they are very easy to work with”
What buyers complain about
“Too Expensive”
“some are odd sizes”
“Yellow is not pretty, more orangy”
“Quality: 2/5 They were different textures and elasticity, a few were unusable”
“Kinda cheap materials”
“Difficult to use”
“Not all of equal elasticity”
“had trouble with the instructions”
“Sure to break before you actually make anything”
“has a basement mildew smell”
Top return reasons
Common questions
- Is potholder loops profitable to sell on Amazon United States?
- The niche generates $435K/yr across 43 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (62/100).
- How competitive is the potholder loops niche?
- 21 brands and 42 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in potholder loops?
- Top complaints mined from reviews: Value For Money, Size-Overall, Color. The return rate is 1.3%.
- When does demand for potholder loops peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the potholder loops niche?
- Listings span $6.59–$47.76; the average listing price is $22.62 (sweet spot $15–$100). The average incumbent carries 549 reviews — the moat a new listing must climb.