Skip to content

Potholder Loops

Maybe

Products sell for $22.62 on average, inside the sweet spot. But demand is soft, at -13.7% this quarter, so Potholder Loops is a Maybe.

Flapen Score
62
62 / 100
Top 2% of 4,656 Arts, Crafts & Sewing niches · +16 vs the category median of 46
Market size
$435K/yr273K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
37%top-5 click share · 21 brands · 42 sellers

Flapen Score

Potholder Loops against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Potholder Loops is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potholder Loops market on Amazon at a glance

Shoppers on Amazon United States searched for Potholder Loops 273K times last year and spent an estimated $435K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $435K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
7.0%
Market size, estimated
$435Ka year
Peak month
December3.2× the quietest month
Top search term
weaving loom refill loops29K searches a year

02 · Price

A sale here is worth $22.62.

Listings sell for $22.62 on average, from $6.59 to $47.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $22.62 that is $6K to $11K a year per listing.

Average price
$22.62inside the $15 to $100 sweet spot
Price range
$6.59–$47.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #51 within Weaving & Spinning. It carries 549 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#51in Weaving & Spinning
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
549per listing
Listings tracked
43

04 · Newcomers

3 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Potholder Loops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

42

Top-5 brand share

65%

Top 20: 99%

Top-5 click share

37%

Top 20: 76%

Open market

31%

  • Brand 138%
  • Brand 212%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Potholder Loops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Potholder Loops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weaving loom refill loops29K/yr
  • potholder loops38K/yr
  • loom loops28K/yr
  • friendly loom23K/yr
  • potholder loom loops16K/yr
  • pot holder loom refills14K/yr
  • cotton loops for potholders13K/yr
  • weaving loops11K/yr
  • pot holder loops11K/yr
  • loops for potholder loom8K/yr

Reviews and returns

What reviews say buyers love and hate about Potholder Loops

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Color”
16%of negative reviews mention “Value For Money”
1.3%of orders come back
“Too Expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Potholder Loops questions

Answered from the same tracked data.