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Potholder Loom Kit

Fail

Demand is soft, at -12.0% this quarter, so Potholder Loom Kit is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$235K/yr216K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
60%top-5 click share · 15 brands · 49 sellers

Flapen Score

Potholder Loom Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Potholder Loom Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potholder Loom Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Potholder Loom Kit 216K times last year and spent an estimated $235K. The top 5 brands take 76% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
216K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
5.3%
Market size, estimated
$235Ka year
Peak month
December3.7× the quietest month
Top search term
potholder loom49K searches a year

02 · Price

A sale here is worth $20.49.

Listings sell for $20.49 on average, from $6.79 to $36.73. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $20.49 that is $10K to $15K a year per listing.

Average price
$20.49inside the $15 to $100 sweet spot
Price range
$6.79–$36.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #166 within Weaving & Spinning. It carries 1,104 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#166in Weaving & Spinning
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,104per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Potholder Loom Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

49

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

19%

  • Brand 133%
  • Brand 226%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Potholder Loom Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Potholder Loom Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potholder loom49K/yr
  • pot holder loom kit48K/yr
  • potholder loom kit30K/yr
  • pot holder loom17K/yr
  • pot holder looms8K/yr
  • loom potholder kit8K/yr
  • 10 inch potholder loom5K/yr
  • pot holder kit6K/yr
  • pot holder maker6K/yr
  • pot holder loom kit for kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Potholder Loom Kit

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Durability”
1.6%of orders come back
“It broke into pieces”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Potholder Loom Kit questions

Answered from the same tracked data.