Is potholder loom kit profitable to sell on Amazon United States?

The niche generates $235K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (49/100).

How competitive is the potholder loom kit niche?

15 brands and 49 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in potholder loom kit?

Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.6%.

When does demand for potholder loom kit peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the potholder loom kit niche?

Listings span $6.79–$36.73; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.

potholder loom kit

Skip it

Soft demand (-12.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$20.49

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Good$6.79–$36.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,103.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Market size

Okay$235K

$235K/yr · 216K searches

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, potholder loom kit is a $235K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

potholder loom kit market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $256K–$307K; units × avg price
Conversion rate: 5.3%
Avg BSR: #166
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 2.2%
Avg brand age: 33 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

19%

Harrisville Designs33%
Made By Me26%
DDAI6%
Pepperell Crafts6%
PREBOX6%
IQKidz5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top potholder loom kit search terms

potholder loom49K/yr -7.2%4.3% conv.
pot holder loom kit48K/yr -22.6%5.1% conv.
potholder loom kit30K/yr -4.5%5.7% conv.
pot holder loom17K/yr -10.2%3.2% conv.
pot holder looms8K/yr -13.3%2.4% conv.
loom potholder kit8K/yr -4.0%5.4% conv.
10 inch potholder loom5K/yr +7.1%2.7% conv.
pot holder kit6K/yr +8.6%4.5% conv.
pot holder maker6K/yr -9.0%3.9% conv.
pot holder loom kit for kids6K/yr -11.4%3.5% conv.

All search terms

Top potholder loom kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Friendly Loom 7 Traditional Potholder Weaving Kit | Sturdy Metal Loom and Quality Cotton Weaving Loops in Rainbow Colors | Complete Kit to Weave 2 Functional Potholders | Made in the USA

Harrisville Designs$19.954.8★2,866 rev

Made By Me Ultimate Weaving Loom Includes 378 Craft Loops & 1 Weaving Loom with Tool Makes 25 Projects 9 Rainbow Colors of Weaving Loops Hook & Loop Potholder Kit DIY Weaving Kit

Made By Me$13.694.6★5,798 rev

Harrisville Designs Friendly Loom Potholder Pro Weaving Kit | 10x10 Sturdy Metal Loom and Quality Cotton Weaving Loops | Complete Kit to Weave 2 Large Durable Potholders | Made in the USA

Harrisville Designs$32.794.7★2,782 rev

Made By Me Easy Steps Weaving Loom for Kids Includes 165 Loom Loops & 1 Weaving Loom with Loom Hook Makes 4 Projects Hook & Loop Potholder Kit DIY Weaving Kit Potholder Loom Kit Kids Crafts

Made By Me$7.934.6★3,098 rev

Weaving Loom Kit Toys Crafts - Arts and Crafts for Kids and Adults - Great Birthday Gifts for Girls Ages 6 7 8-12 13 Years Old - Sturdy Frame Potholder Loom Making Kits Portable Box and Craft Loops

DDAI$36.734.6★370 rev

Newest

by launch date

Pepperell Crafts Potholder Weaving Loom Kit | 10 X 10 Plastic Loom | Premium Cotton Weaving Loops | Makes 2 Large Potholders

Pepperell Crafts$19.4418 rev

6mo ago

REENLIV Upgraded Weaving Loom Kit Toys for Kids & Adults DIY Arts & Crafts Easy Potholder Loom Knitting Activity for Beginners Ideal Gifts for Girls Ages 5 6 7 8-12 13 Years Old 252 Craft Loops

REENLIV$21.3353 rev

7mo ago

478 Pcs Weaving Loom Kit with Portable Case Perfect for Making Handbags Potholder Maker Bracelet for DIY Crafters & Makers Complete Craft Kit with Hooks Gift for Christmas Birthday Blue

DoubleCare$23.0234 rev

10mo ago

Weaving Loom Kit Easy Potholder Loom for Beginners DIY Crafts for Kids & Adults Creative Art Set Great Gift for Girls Ages 3+

WECHARM KIDS$9.1131 rev

10mo ago

PP OPOUNT Weaving Loom for Kids & Adults 432 Craft Loops Easy Pot Holder Loom Kit for Girls Ages 6 7 8 9 10 11 12 DIY Arts and Craft Projects for Beginners Making Potholders Ideal Gifts for Kids

PP OPOUNT$21.4654 rev

1y ago

What buyers say about potholder loom kit

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience17%

“Lots of fun”

Gifting Purpose13%

“Fun gift”

Color12%

“Colors are very pretty”

Quality-Overall11%

“Excellent product”

Ease Of Use9%

“easy to work with”

Value For Money4%

“Great value”

Durability4%

“Lightweight and durable”

Strength3%

“Very sturdy”

Instructions/User Manual/Troubleshooting3%

“Instructions are clear”

Size-Overall2%

“They are bigger than ones I have seen before which I love because they are much more functional”

What buyers complain about

Durability11%

“It broke into pieces”

Size-Overall11%

“It is small”

Value For Money10%

“way overpriced”

Quality-Overall8%

“Not made well”

Material Quality7%

“Not enough materials to complete-”

Strength6%

“Not sturdy”

Color5%

“the yellow is more orange than yellow”

Stretchability/Expandability/Elasticity3%

“The bands arent very stretchy”

Instructions/User Manual/Troubleshooting3%

“Good Loom, Tricky Instructions”

Assembly/Installation3%

“Frame cant be assembled”

Top return reasons

Size-Overall25%

Defective Material/Parts10%

Value For Money8%

Gifting Purpose6%

Material Quality6%

Frame Quality5%

Product Condition5%

Advertised Vs Actual Product5%

Quality-Overall4%

Functionality-Overall4%

Common questions

Is potholder loom kit profitable to sell on Amazon United States?: The niche generates $235K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (49/100).
How competitive is the potholder loom kit niche?: 15 brands and 49 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in potholder loom kit?: Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 1.6%.
When does demand for potholder loom kit peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the potholder loom kit niche?: Listings span $6.79–$36.73; the average listing price is $20.49 (sweet spot $15–$100). The average incumbent carries 1,104 reviews — the moat a new listing must climb.