Is posca pastel profitable to sell on Amazon United States?

The niche generates $9K/yr across 7 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (29/100).

How competitive is the posca pastel niche?

3 brands and 39 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in posca pastel?

Top complaints mined from reviews: Value For Money, Color, Dry/Empty Ink. The return rate is 1.2%.

When does demand for posca pastel peak?

Demand peaks in Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the posca pastel niche?

Listings span $13.23–$38.50; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 2,958 reviews — the moat a new listing must climb.

posca pastel

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$20.86

avg listing price — sweet spot $15–$100

Price range

Great$13.23–$38.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,958.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$9K

$9K/yr · 12K searches

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, posca pastel is a $9K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 29/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

posca pastel market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $16K–$21K; units × avg price
Conversion rate: 3.5%
Avg BSR: #328
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.6%
Avg brand age: 43 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

posca83%
uni14%
三菱鉛筆3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 97 weeks — -17.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.0×

Open Trend

Top posca pastel search terms

posca pastel4K/yr -20.7%4.5% conv.
pastel posca markers3K/yr -11.6%9.1% conv.
posca pastel markers2K/yr -27.2%8.6% conv.
posca markers pastel2K/yr -17.8%4.6% conv.
posca markers set pastel1K/yr +2.6%10.0% conv.

All search terms

Top posca pastel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Posca Markers Set 8 Medium Paint Markers 5M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Lavender Light Blue Aqua Green

posca$15.964.8★2,899 rev

Posca Markers Set 8 Fine Paint Markers 3M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green

posca$13.234.7★483 rev

uni Posca 5M Medium Pastel Markers with Reversible Tips Set of 7 Kids Art Supplies For Gifts Decorations Fabric Metal Glass Wood and Canvas

uni$13.304.8★6,553 rev

Posca Heat Pliable Oil & Wax Based Pastels Pack with Natural Pigments and Powerful Chromatic Intensity Artist Grade Pastels Have 24 Highly Pigmented Colors for Shading Scratching and Smoothing

posca$32.154.5★389 rev

Posca Markers Set 8 Extra Fine Paint Markers 1MR Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green

posca$17.974.8★79 rev

Newest

by launch date

Posca Markers Set 8 Extra Fine Paint Markers 1MR Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green

posca$17.9779 rev

4y ago

Posca Markers Set 8 Medium Paint Markers 5M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Lavender Light Blue Aqua Green

posca$15.962,899 rev

4y ago

Posca Markers Set 8 Fine Paint Markers 3M Soft Tones White Sunshine Yellow Apricot Light Pink Coral Pink Lavender Light Blue Aqua Green

posca$13.23483 rev

5y ago

Posca Heat Pliable Oil & Wax Based Pastels Pack with Natural Pigments and Powerful Chromatic Intensity Artist Grade Pastels Have 24 Highly Pigmented Colors for Shading Scratching and Smoothing

posca$32.15389 rev

6y ago

posca Paint Markers 3M Fine Point Acrylic Paint Pens with Reversible Tips Art Supplies For Gifts Decorations Fabric Metal Glass Wood and Canvas Set of 24

posca$38.506,248 rev

9y ago

What buyers say about posca pastel

What buyers praise and complain about, mined from review topics.

What buyers love

Color30%

“Beautiful colors”

Quality-Overall18%

“My daughter loves these Great quality markers”

Durability8%

“very durable”

Value For Money6%

“Got these at a great price”

Pen/Pencil Quality6%

“Nice markers”

Ease Of Use5%

“Easy to Use”

Drawing Experience4%

“Good for drawing and small details”

Design-Overall4%

“You can design your own ANYTHING”

Paint Quality2%

“Best paint markers around”

Soft Feel2%

“So smooth and fun to use”

What buyers complain about

Value For Money23%

“But it should be more cheaper”

Color9%

“Hard to find a good white”

Dry/Empty Ink6%

“Dried out”

Product Condition6%

“Must be an old set”

Durability6%

“then died so fast”

Drying Time6%

“The tips dry up quick”

Quality-Overall5%

“Quality is Average”

Leak-Proof3%

“tends to leak out instead of soaking into the tip of the marker”

Instructions/User Manual/Troubleshooting2%

“I just don't know how to use them”

Top return reasons

Value For Money14%

Color13%

Size-Overall9%

Product Condition8%

Paint Quality8%

Functionality-Overall7%

Dry/Empty Ink7%

Display Colors4%

Advertised Vs Actual Product4%

Ink Refill4%

Common questions

Is posca pastel profitable to sell on Amazon United States?: The niche generates $9K/yr across 7 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (29/100).
How competitive is the posca pastel niche?: 3 brands and 39 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in posca pastel?: Top complaints mined from reviews: Value For Money, Color, Dry/Empty Ink. The return rate is 1.2%.
When does demand for posca pastel peak?: Demand peaks in Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the posca pastel niche?: Listings span $13.23–$38.50; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 2,958 reviews — the moat a new listing must climb.