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Portable Mini Ironing Machine

Fail

Shoppers spend an estimated $10K a year here, so Portable Mini Ironing Machine is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$10K/yr21K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
64%top-5 click share · 14 brands · 23 sellers

Flapen Score

Portable Mini Ironing Machine against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Portable Mini Ironing Machine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Mini Ironing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Portable Mini Ironing Machine 21K times last year and spent an estimated $10K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
2.3%
Market size, estimated
$10Ka year
Peak month
July22.9× the quietest month
Top search term
portable mini iron6K searches a year

02 · Price

A sale here is worth $21.53.

Listings sell for $21.53 on average, from $9.76 to $43.42. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.53 that is $0 to $2K a year per listing.

Average price
$21.53inside the $15 to $100 sweet spot
Price range
$9.76–$43.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #28 within Printmaking. It carries 3,621 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
23.1%
Average rank
#28in Printmaking
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
3,621per listing
Listings tracked
19

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
32 months

Products

Top Portable Mini Ironing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

23

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Brand 124%
  • Brand 222%
  • Brand 316%
  • Brand 412%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (8 brands, 15%)

Demand

Portable Mini Ironing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 22.9×

Search terms

Top Portable Mini Ironing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable mini iron6K/yr
  • mini portable iron5K/yr
  • portable ironing machine2K/yr
  • portable mini ironing machine2K/yr
  • mini ironing machine4K/yr
  • portable mini ironing machine steamer1K/yr
  • mini iron machine728/yr
  • portable mini iron machine107/yr
  • mini portable ironing machine76/yr

Reviews and returns

What reviews say buyers love and hate about Portable Mini Ironing Machine

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
16%of negative reviews mention “Heating”
4.8%of orders come back
“Needs more heat”
A buyer, on “Heating”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Portable Mini Ironing Machine questions

Answered from the same tracked data.