Is porcelain touch up paint profitable to sell on Amazon United States?

The niche generates $115K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the porcelain touch up paint niche?

19 brands and 92 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in porcelain touch up paint?

Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 1.5%.

When does demand for porcelain touch up paint peak?

Demand peaks in Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the porcelain touch up paint niche?

Listings span $6.36–$38.02; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 1,337 reviews — the moat a new listing must climb.

porcelain touch up paint

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.02

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Good$6.36–$38.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,337.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Market size

Okay$115K

$115K/yr · 94K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, porcelain touch up paint is a $115K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Sep. Verdict: Worth a look — 60/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

porcelain touch up paint market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $96K–$128K; units × avg price
Conversion rate: 7.6%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 13.5%
Avg brand age: 53 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

35%

DWIL18%
Rust-Oleum16%
Konexial10%
Halldeli8%
SENVEN6%
LM-Kreativ6%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +6.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.8×

Open Trend

Top porcelain touch up paint search terms

porcelain paint47K/yr +6.3%4.3% conv.
porcelain touch up paint10K/yr +2.8%7.9% conv.
bathtub touch up paint7K/yr +39.2%6.2% conv.
white porcelain touch up paint4K/yr +19.0%15.9% conv.
paint for porcelain5K/yr +14.1%1.3% conv.
tub touch up paint3K/yr +25.2%9.2% conv.
tub and tile touch up paint4K/yr +68.7%8.9% conv.
bathtub touch up paint white7K/yr -38.6%12.0% conv.
ceramic touch up paint4K/yr +8.3%4.2% conv.
tub touch up paint white4K/yr -36.3%15.6% conv.

All search terms

Top porcelain touch up paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DWIL Tub and Tile Paint White Touch Up Paint for Porcelain Scratches Cracks and Spots on Tile Porcelain Repair Kit for Bathtub Sinks Enamel and Toilets 1.5 Fl Oz(White)

DWIL$9.724.0★601 rev

Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz

Konexial$12.474.6★63 rev

White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic

Halldeli$10.214.2★286 rev

Rust-Oleum 203000 .6-Ounce Specialty Brush Bottle Appliance Touch Up White (Pack of 1)

Rust-Oleum$6.364.4★9,798 rev

Rust-Oleum 244166 Tub And Tile 2-Part Touch Up Paint White

Rust-Oleum$16.354.1★2,038 rev

Newest

by launch date

White Tub and Tile Touch-Up Paint Semi-Gloss Waterproof Porcelain Repair Paint for Bathtubs Sinks & Tiles Covers Scratches Chips on Enamel and Acrylic

Halldeli$10.21286 rev

5mo ago

Tub and Tile Paint High-Gloss White Touch Up Paint for Bathtub Porcelain Repair Scratches Cracks and Spots on Tile Porcelain Repair Kit for Sinks Enamel and Toilets 1.5 Fl Oz

Konexial$12.4763 rev

5mo ago

Tub and Tile Paint White Touch Up Paint Pen for Bathtub Repairs Countertops Sinks and Appliances Porcelain Paint for Any Scratches Spots on Ceramic Enamel 1.5 fl Oz

Kallteren$9.9241 rev

6mo ago

Xmntdo Tub and Tile Paint 3.5 oz Tub Paint for Bathtub 1-Part Bathtub Touch Up Paint White for Sink Bathroom Kitchen Countertop Water Based & Low Odor Semi-Gloss white 5-5.5 sq ft (No Need Part B)

Xmntdo$10.12516 rev

7mo ago

Mollor Tub and Tile Paint Semi-Gloss White Touch Up Paint Pen for Scratches Chips Spots Cracks on Bathtub Porcelain Enamel and Toilets 1.5 Fl Oz(White)

Mollor$9.9272 rev

7mo ago

What buyers say about porcelain touch up paint

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use15%

“Ease of use”

Quality-Overall11%

“Excellent product”

Color10%

“The colors are very vibrant”

Paint Quality9%

“Good paint”

Efficiency8%

“Worked well on the chipped edge of raw tile for touch up”

Advertised Vs Actual Product5%

“As advertised”

Moist/Dry4%

“The color matched perfectly and dried quickly”

Value For Money4%

“Worth the money”

Coverage4%

“Good coverage”

Scratch Resistance3%

“Great for touch up small scratches”

What buyers complain about

Color17%

“Turns yellow”

Paint Quality16%

“Peeling paint”

Quality-Overall7%

“These pens aren't very high quality”

Functionality-Overall7%

“they don't work well”

Ease Of Use5%

“Not easy to use”

Thickness4%

“The coverage is very thin”

Size-Overall4%

“Small bottle”

Value For Money4%

“too expensive for what are you getting”

Adhesion/Stickiness3%

“This did not adhere well”

Smell3%

“Extremely strong odor”

Top return reasons

Paint Quality35%

Color27%

Functionality-Overall7%

Advertised Vs Actual Product5%

Size-Overall4%

Maintenance And Repair3%

Value For Money3%

Product Condition2%

Defective Material/Parts2%

Coverage1%

Common questions

Is porcelain touch up paint profitable to sell on Amazon United States?: The niche generates $115K/yr across 31 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Worth a look (60/100).
How competitive is the porcelain touch up paint niche?: 19 brands and 92 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in porcelain touch up paint?: Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 1.5%.
When does demand for porcelain touch up paint peak?: Demand peaks in Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the porcelain touch up paint niche?: Listings span $6.36–$38.02; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 1,337 reviews — the moat a new listing must climb.