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Polyurethane Resin

Fail

Shoppers spend an estimated $38K a year here, so Polyurethane Resin is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$38K/yr40K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
72%top-5 click share · 10 brands · 29 sellers

Flapen Score

Polyurethane Resin against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Polyurethane Resin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polyurethane Resin market on Amazon at a glance

Shoppers on Amazon United States searched for Polyurethane Resin 40K times last year and spent an estimated $38K. The top 5 brands take 79% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
2.6%
Market size, estimated
$38Ka year
Top search term
polyurethane resin31K searches a year

02 · Price

A sale here is worth $36.44.

Listings sell for $36.44 on average, from $13.96 to $73.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $36.44 that is $4K to $9K a year per listing.

Average price
$36.44inside the $15 to $100 sweet spot
Price range
$13.96–$73.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #329 within Sculpture Supplies. It carries 1,016 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#329in Sculpture Supplies
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,016per listing
Listings tracked
12

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
61 months

Products

Top Polyurethane Resin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

14%

  • Brand 132%
  • Brand 217%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (4 brands, 14%)

Demand

Polyurethane Resin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Polyurethane Resin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polyurethane resin31K/yr
  • polyurethane casting resin5K/yr
  • urethane resin4K/yr

Reviews and returns

What reviews say buyers love and hate about Polyurethane Resin

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Ease Of Use”
1.7%of orders come back
“since the product is quite runny it is very difficult to try to fill or work with it in any way”
A buyer, on “Ease Of Use”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Polyurethane Resin questions

Answered from the same tracked data.