polyurethane foam
Worth a lookShows low returns (0.9%), but a small market ($88K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$32.41avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,848.69avg incumbent reviews — the moat a new listing must climb
Price range
Okay$6.33–$210.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$88K$88K/yr · 143K searches
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, polyurethane foam is a $88K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
polyurethane foam market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $81K–$97K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 92%
- Out of stock
- 3.0%
- Avg brand age
- 47 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
91
Top-5 brand share
46%
Top 20: 89%
Top-5 click share
31%
Top 20: 69%
Open market
48%
- YIENFBEV13%
- GoTo Foam10%
- DECOHS8%
- Fiberglass Supply Depot8%
- Do²ping7%
- Great Stuff6%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -5.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top polyurethane foam search terms
- polyurethane foam73K/yr
- espuma de poliuretano36K/yr
- polyurethane foam sheet13K/yr
- high density polyurethane foam7K/yr
- pu foam7K/yr
- polyurethane foam pad4K/yr
- cuttable foam4K/yr
Top polyurethane foam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Black Polyurethane Foam Inserts for Cases 2 Pcs 16 x 12 x 2 Inch Cuttable Packing Padding for Tool Box Camera Crafts and Storage
YIENFBEV$19.894.5★420 rev
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
Do²ping$8.684.6★1,858 rev
Great Stuff 99108824 Smart Dispenser Gaps & Cracks Cream 12 Ounce
Great Stuff$8.134.5★9,244 rev
GoTo Foam 1 Height x 24 Width x 72 Length 44ILD (Firm) Upholstery Cushion Made in USA
GoTo Foam$19.934.6★16,685 rev
2 Pcs Black Polyurethane Foam Sheet- 16 x 12 x 1.5 Inch Cuttable Foam Inserts for Cases- Packing Foams Pads for Toolbox Camera Storage and Crafts
DECOHS$13.774.5★692 rev
Newest
by launch date
DECOHS 4 Pcs Black Polyurethane Foam Sheets 16 x 12 x 0.5 Inch Cuttable Craft Foam Inserts for Cases Packing Foam Pads for Toolbox Camera Storage and Crafts
DECOHS$14.62692 rev
Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging
FENYUAN$14.91108 rev
GoTo Foam 2 x 24 x 72 Black Upholstery Foam Sheet - 1.8 Density Firm (44 ILD) Open-Cell Polyurethane - Cushion Replacement DIY Soundproofing
GoTo Foam$25.39190 rev
6 PCS Polyurethane Foam Sheets 16 x 12 x 1 Inch Foam Inserts for Cases Black Cuttable Polyurethane Foam Pad for Packing Cushioning Toolbox Game Box Storage Crafts
Salimhib$19.00119 rev
Polyurethane Foam Inserts 4 PCS 16 x 12 x 0.5 Inch Black Cuttable Packing Foam Sheets for Tool Box Camera Crafts and Storage
KINXIYU$14.94115 rev
Trending
90-day click momentumDECOHS 4 Pcs Black Polyurethane Foam Sheets 16 x 12 x 0.5 Inch Cuttable Craft Foam Inserts for Cases Packing Foam Pads for Toolbox Camera Storage and Crafts
DECOHS$14.624.5★
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 49x13.5 with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
Do²ping$8.684.6★
Polyurethane Foam Padding 4 PCS 16 x 12 x 0.5 Inch Black Soft Cuttable Packing Foam Inserts for Cases Furniture Automotive and Packaging
FENYUAN$14.914.6★
GoTo Foam 2 Height x 24 Width x 72 Length 43ILD (Firm) Upholstery Cushion Made in USA
GoTo Foam$26.654.6★
Stanley F905 Gaps & Cracks Sealant (2x12 Oz.) Polyurethane Spray Foam Insulation for Window & Door Waterproof Gap Filler Low Expansion Foam for Indoor & Outdoor Use | Straw Use | 12 Oz. 2 Pack
STANLEY$16.374.2★
What buyers say about polyurethane foam
What buyers praise and complain about, mined from review topics.What buyers love
“Good density and quality”
“As described”
“Effective”
“Fit like a charm”
“Great foam pad”
“Good Deal”
“Great cushion”
“EASY to use”
“Very comfortable”
“expanded nicely”
What buyers complain about
“Did not spray well”
“LOW QUALITY”
“Never worked”
“too expensive”
“Very poor adhesion”
“They are too large”
“Not easy to use”
“NOT 1 thick at all”
“made an absolute mess”
“Product leaked all over”
Top return reasons
Common questions
- Is polyurethane foam profitable to sell on Amazon United States?
- The niche generates $88K/yr across 61 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the polyurethane foam niche?
- 37 brands and 91 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in polyurethane foam?
- Top complaints mined from reviews: Spray/Flow, Quality-Overall, Functionality-Overall. The return rate is 0.9%.
- When does demand for polyurethane foam peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the polyurethane foam niche?
- Listings span $6.33–$210.12; the average listing price is $32.41 (sweet spot $15–$100). The average incumbent carries 1,849 reviews — the moat a new listing must climb.