Polymer Clay

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $859K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

+8.5%

Conversion, latest week

1.4%

Market size, estimated

$859Ka year

Peak month

December2.0× the quietest month

Top search term

polymer clay1.7M searches a year

Listings sell for $20.77 on average, from $4.28 to $48.09. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $20.77 that is $125K to $166K a year per listing.

Average price

$20.77inside the $15 to $100 sweet spot

Price range

$4.28–$48.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$125K–$166K

Returns

1.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #27 within Ceramics & Pottery. It carries 3,562 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#27in Ceramics & Pottery

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

3,562per listing

Listings tracked

20

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months