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Polishing Cloth

Fail

The average product has 7,811 reviews to catch up to, so Polishing Cloth is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$264K/yr572K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
63%top-5 click share · 13 brands · 21 sellers

Flapen Score

Polishing Cloth against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Polishing Cloth is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polishing Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Polishing Cloth 572K times last year and spent an estimated $264K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 572K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
572K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
4.9%
Market size, estimated
$264Ka year
Peak month
May3.0× the quietest month
Top search term
jewelry cleaning cloth108K searches a year

02 · Price

A sale here is worth $9.34.

Listings sell for $9.34 on average, from $4.03 to $19.67. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $9.34 that is $37K to $47K a year per listing.

Average price
$9.34under the $15 to $100 sweet spot
Price range
$4.03–$19.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
$37K–$47K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Polishing & Buffing. It carries 7,811 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Polishing & Buffing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
7,811per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Polishing Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Brand 134%
  • Brand 224%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (7 brands, 16%)

Demand

Polishing Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 3.0×

Search terms

Top Polishing Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewelry cleaning cloth108K/yr
  • polishing cloth103K/yr
  • jewelry polishing cloth87K/yr
  • jewelry cleaner cloth48K/yr
  • polishing cloths for jewelry28K/yr
  • jewelry cloth29K/yr
  • gold polishing cloth29K/yr
  • jewelry cloth polishing24K/yr
  • jewelry polishing cloths16K/yr
  • jewelry cleaning cloth polishing cloth15K/yr

Reviews and returns

What reviews say buyers love and hate about Polishing Cloth

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“no results”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Polishing Cloth questions

Answered from the same tracked data.