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Police Patch

Fail

Demand is soft, at -20.8% this quarter, so Police Patch is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$78K/yr238K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
62%top-5 click share · 13 brands · 15 sellers

Flapen Score

Police Patch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Police Patch is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Police Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Police Patch 238K times last year and spent an estimated $78K. The top 5 brands take 79% of clicks. Demand peaks in Oct. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
2.0%
Market size, estimated
$78Ka year
Peak month
October2.1× the quietest month
Top search term
police patch78K searches a year

02 · Price

A sale here is worth $16.28.

Listings sell for $16.28 on average, from $9.72 to $24.19. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $16.28 that is $4K to $8K a year per listing.

Average price
$16.28inside the $15 to $100 sweet spot
Price range
$9.72–$24.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #9,861 within Trim & Embellishments. It carries 236 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
89%
Out of stock, average day
6.5%
Average rank
#9,861in Trim & Embellishments
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
236per listing
Listings tracked
19

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Police Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

14%

  • Brand 131%
  • Brand 218%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (7 brands, 14%)

Demand

Police Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.1×

Search terms

Top Police Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • police patch78K/yr
  • police patches30K/yr
  • police velcro patch for vest29K/yr
  • police patches with velcro17K/yr
  • police patch for vest28K/yr
  • police velcro patch17K/yr
  • reflective police patch6K/yr
  • police vest patch11K/yr
  • velcro police patch5K/yr
  • police ice patch11K/yr

Reviews and returns

What reviews say buyers love and hate about Police Patch

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
2.0%of orders come back
“Deceiving”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Police Patch questions

Answered from the same tracked data.