police patch
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great236.26avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$9.72–$24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$78K$78K/yr · 238K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, police patch is a $78K/yr Amazon United States market (238K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
police patch market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- $81K–$98K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #9,861
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 95%
- Out of stock
- 6.5%
- Avg brand age
- 49 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
15
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
14%
- EMORBALS31%
- AXEN18%
- EMBAPP14%
- BuyaCraft9%
- NATURACAVE7%
- FABLENOVA6%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -20.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Top police patch search terms
- police patch78K/yr
- police patches30K/yr
- police velcro patch for vest29K/yr
- police patches with velcro17K/yr
- police patch for vest28K/yr
- police velcro patch17K/yr
- reflective police patch6K/yr
- police vest patch11K/yr
- velcro police patch5K/yr
- police ice patch11K/yr
Top police patch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EMORBALS 2 Pack Police Costume Accessory Set - Police Patches for Vest Jacket 10 x 3.5&5 x 1.75(Black)
EMORBALS$20.594.6★98 rev
AXEN Patches for Tactical Vest Uniform Jacket Hat Caps Hook&Loop Fasten Pack of 2 Small-PO
AXEN$9.724.7★197 rev
EMBAPP Patch Tactical Embroidered Applique Hook & Loop Patch for Tactical Vest Uniform Jacket Caps 2 Small White-PO
EMBAPP$9.794.6★14 rev
Patches 2Pcs Embroidered Patches with Hook Fastener Back for Backpacks Clothes Military Uniforms Vest Tactical Gears Two Small(White-PO)
NATURACAVE$9.914.1★17 rev
EMORBALS 2 Pack Police Costume Accessory Set - Police Patches for Vest Jacket 10 x 3.5&5 x 1.75(Yellow)
EMORBALS$24.194.6★98 rev
Newest
by launch date
2 Pieces Embroidery Patches Hook and Loop Embroidery Patch for Backpacks Uniforms Jackets Press Vest - PO
FABLENOVA$9.9810 rev
2 Pieces Tactical Embroidery Patches Hook and Loop Embroidery Patch for Backpacks Uniforms Vest Press Vest(One Large & One Small) - PO
FABLENOVA$20.227 rev
2 Pack Embroidered Patches Tactical Name Patches with Hook and Loop Fastener for Uniforms Jackets Carriers Hats Small & Large Sizes Black (2)
BuyaCraft$18.3213 rev
Police Officer Badge Patch Shield Shaped Embroidered Patch Gold on Black 2-Pack Uniform Costume Tactical Gear 3.75 x 2.75 Inches
Zelica$13.552 rev
Patches 2Pcs Embroidered Patches with Hook Fastener Back for Backpacks Clothes Military Uniforms Vest Tactical Gears Two Small(White-PO)
NATURACAVE$9.9117 rev
Trending
90-day click momentum2 Pieces Embroidery Patches Hook and Loop Embroidery Patch for Backpacks Uniforms Jackets Press Vest - PO
FABLENOVA$9.984.9★
2 Pieces Tactical Embroidery Patches Hook and Loop Embroidery Patch for Backpacks Uniforms Vest Press Vest(One Large & One Small) - PO
FABLENOVA$20.224.8★
2 Pack Embroidered Patches Tactical Name Patches with Hook and Loop Fastener for Uniforms Jackets Carriers Hats Small & Large Sizes Black (2)
BuyaCraft$18.324.8★
EMBAPP Patch Tactical Embroidered Applique Hook & Loop Patch for Tactical Vest Uniform Jacket Caps 2 Small White-PO
EMBAPP$9.794.6★
Patch Tactical Embroidered Applique Hook & Loop Patch for Tactical Vest Uniform Jacket Caps 1 Large 1 Small Gold-PO
EMBAPP$21.134.6★
What buyers say about police patch
What buyers praise and complain about, mined from review topics.What buyers love
“Decent variety”
“As advertised”
“The material it's made of was great not cheap in any way”
“It is a fair value for the price”
“The sizing was accurate to the listing”
“The stitching is clean”
“Really good Velcro patches”
“Great color”
“Solid patches,”
“Fun”
What buyers complain about
“Deceiving”
“Nice patches, one is BIG”
“get the better quality patch”
“My letters were not solid letters they were broken up lettering”
“Waste”
“Waste of money”
“The patches does not stick when you try to iron them on”
“My only minor issue is that the large patch was a little wider than the velcro panel on my specific bag”
Top return reasons
Common questions
- Is police patch profitable to sell on Amazon United States?
- The niche generates $78K/yr across 19 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the police patch niche?
- 13 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in police patch?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for police patch peak?
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the police patch niche?
- Listings span $9.72–$24.19; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.