Skip to content

Pocket Watercolor Painting Book

Fail

Shoppers spend an estimated $53K a year here, so Pocket Watercolor Painting Book is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$53K/yr142K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
46%top-5 click share · 26 brands · 70 sellers

Flapen Score

Pocket Watercolor Painting Book against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pocket Watercolor Painting Book is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Watercolor Painting Book market on Amazon at a glance

Shoppers on Amazon United States searched for Pocket Watercolor Painting Book 142K times last year and spent an estimated $53K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
3.3%
Market size, estimated
$53Ka year
Peak month
December9.6× the quietest month
Top search term
painting book37K searches a year

02 · Price

A sale here is worth $11.27.

Listings sell for $11.27 on average, from $5.96 to $18.95. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $11.27 that is $1K to $3K a year per listing.

Average price
$11.27under the $15 to $100 sweet spot
Price range
$5.96–$18.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #335 within Art Paper. It carries 3,484 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
4.3%
Average rank
#335in Art Paper
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,484per listing
Listings tracked
33

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pocket Watercolor Painting Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 rising

Sellers

70

Top-5 brand share

62%

Top 20: 95%

Top-5 click share

46%

Top 20: 87%

Open market

33%

  • Brand 124%
  • Brand 217%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Pocket Watercolor Painting Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.6×

Search terms

Top Pocket Watercolor Painting Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • painting book37K/yr
  • paint book33K/yr
  • gouache paper20K/yr
  • painting books17K/yr
  • paint books12K/yr
  • gouache sketchbook11K/yr
  • gouache paint paper4K/yr
  • watercolor by number5K/yr
  • gouache pad3K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Watercolor Painting Book

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Paint Quality”
0.8%of orders come back
“Paint amounts not generous”
A buyer, on “Paint Quality”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pocket Watercolor Painting Book questions

Answered from the same tracked data.