Playdough Scissors

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +53.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+53.6%

Conversion, latest week

4.1%

Market size, estimated

$20Ka year

Peak month

September2.9× the quietest month

Top search term

playdough scissors20K searches a year

Listings sell for $9.18 on average, from $4.47 to $18.77. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $9.18 that is $2K to $5K a year per listing.

Average price

$9.18under the $15 to $100 sweet spot

Price range

$4.47–$18.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

0.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #344 within Cutting Tools. It carries 1,747 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#344in Cutting Tools

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,747per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months