playdough scissors
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,075.42avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad$8.71avg listing price — sweet spot $15–$100
Price range
Bad$4.36–$18.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 52K searches
According to Flapen's Amazon United States niche tracking, playdough scissors is a $25K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 34/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
playdough scissors market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #383
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
30
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- LovesTown28%
- ValueBargain20%
- Colorations19%
- Crayola9%
- JILFR8%
- Leinuosen6%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.9×
Top playdough scissors search terms
- playdoh scissors17K/yr
- playdough scissors20K/yr
- play doh scissors11K/yr
- play dough scissors3K/yr
Top playdough scissors products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
4Pcs Playdoh Scissors Playdough Scissors Anti-Pinch Design Colorful Plastic Craft Scissor for Hand Eye Coordination and DIY Projects
ValueBargain$6.614.8★13 rev
Colorations Plastic Fun Dough Scissors for Texture Set of 12 3 Designs Easy Clean Safe Arts & Crafts Sculpting Clay for Kids Durable DSCISSOR
Colorations$16.324.7★99 rev
LOVESTOWN Toddler Safety Scissors 4 PCS Blunt Tip Scissor Preschool Training Art Supplies for Kids Anti-Pinch Design Child Hand Eye Coordination Development Playdough Tools Crafts Essentials
LovesTown$5.874.4★5,763 rev
Crayola Toddler Safety Scissors (3pk) Blunt Tip Training Scissors for Preschool Learning Activities Right & Left Handed Toddler Arts & Crafts Essentials
Crayola$4.364.4★13,352 rev
2Pcs All Plastic Scissors Safety Scissors Craft Shears for Kids Toddlers DIY Craft Projects Preschool Training Shears Back to School Essentials Pink and Blue
JILFR$4.945.0★8 rev
Newest
by launch date
Playdough Scissors 4 Pcs Colorful Training Scissors Anti-Pinch Design Plastic Scissors with Rounded Tip for DIY Craft Projects and Art Creation
Thrymme$6.041 rev
2Pcs All Plastic Scissors Safety Scissors Craft Shears for Kids Toddlers DIY Craft Projects Preschool Training Shears Back to School Essentials Pink and Blue
JILFR$4.948 rev
4Pcs Playdoh Scissors Playdough Scissors Anti-Pinch Design Colorful Plastic Craft Scissor for Hand Eye Coordination and DIY Projects
ValueBargain$6.6113 rev
LovesTown Kids Safety Scissors 16 PCS Blunt Tip Toddler Scissors for Preschool Training Anti-Pinch Design Child Hand-Eye Coordination Development Playdough Cutting Tools & Craft Activities
LovesTown$9.7563 rev
Dough Tool Kit 9 Pcs Basic Clay and Dough Tools Starter Set for Kids Includes Cutters Roller Rolling Pins Safety Scissors Dough Extruder Plastic Knife
iShyan$9.611,293 rev
Trending
90-day click momentumPlaydough Scissors 4 Pcs Colorful Training Scissors Anti-Pinch Design Plastic Scissors with Rounded Tip for DIY Craft Projects and Art Creation
Thrymme$6.045.0★
2Pcs All Plastic Scissors Safety Scissors Craft Shears for Kids Toddlers DIY Craft Projects Preschool Training Shears Back to School Essentials Pink and Blue
JILFR$4.945.0★
4Pcs Playdoh Scissors Playdough Scissors Anti-Pinch Design Colorful Plastic Craft Scissor for Hand Eye Coordination and DIY Projects
ValueBargain$6.614.8★
Melissa & Doug Created by Me! Cut Sculpt and Roll Modeling Dough Kit with 8 Tools and 4 Colors of Modeling Dough
Melissa & Doug$18.334.7★
LovesTown Kids Safety Scissors 16 PCS Blunt Tip Toddler Scissors for Preschool Training Anti-Pinch Design Child Hand-Eye Coordination Development Playdough Cutting Tools & Craft Activities
LovesTown$9.754.6★
What buyers say about playdough scissors
What buyers praise and complain about, mined from review topics.What buyers love
“Super safe”
“They keep toddlers entertained really wellm”
“Easy to use; they open and close easily with small fingers”
“Size is good for them”
“Great quality and safe for little ones”
“Love the colors”
“Perfect for a kid to learn”
“Exactly what I need”
“durable”
“Great for child development”
What buyers complain about
“not functional”
“Hard to use”
“Poor quality”
“Not sharp at all”
“Break easy”
“Definitely not good value for the money”
“Hard to use”
“Easy to break”
“Both times one of the scissors was broken/ bent”
“Was more frustrating than helpful with learning scissor skills”
Top return reasons
Common questions
- Is playdough scissors profitable to sell on Amazon United States?
- The niche generates $25K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (34/100).
- How competitive is the playdough scissors niche?
- 9 brands and 30 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in playdough scissors?
- Top complaints mined from reviews: Functionality-Overall, Ease Of Use, Quality-Overall. The return rate is 0.5%.
- When does demand for playdough scissors peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.9× the quietest.
- What does it cost to enter the playdough scissors niche?
- Listings span $4.36–$18.33; the average listing price is $8.71 (sweet spot $15–$100). The average incumbent carries 2,075 reviews — the moat a new listing must climb.