Playdoh Mat

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

131K

Growth, 90 days vs prior 90

+26.5%

Conversion, latest week

1.9%

Market size, estimated

$29Ka year

Peak month

December3.0× the quietest month

Top search term

playdoh mat37K searches a year

Listings sell for $11.95 on average, from $5.02 to $32.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.95 that is $3K to $6K a year per listing.

Average price

$11.95under the $15 to $100 sweet spot

Price range

$5.02–$32.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

1.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Jewelry Casting Supplies. It carries 6,469 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#165in Jewelry Casting Supplies

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

6,469per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months