playdoh mat
Skip itA small market ($85K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.94–$32.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.67avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,162.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 126K searches
According to Flapen's Amazon United States niche tracking, playdoh mat is a $85K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
playdoh mat market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $70K–$93K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #135
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 flat
Sellers
67
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
19%
- LEOBRO33%
- aoulela13%
- Play-Doh11%
- Yuioase11%
- Lattooland8%
- AtMini5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +1.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top playdoh mat search terms
- playdoh mat36K/yr
- playdough mat20K/yr
- play doh mat19K/yr
- playdough mats9K/yr
- playdoh mats for kids10K/yr
- playdough mats for kids8K/yr
- playdoh mats7K/yr
- play dough mat7K/yr
- play doh mats5K/yr
- play doh mats for kids5K/yr
Top playdoh mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEOBRO Silicone Mat for Resin Molds 2 PCS 15.7 x 11.7 Playdough Mat Silicone Mats for Crafts Jewelry Resin Molds Mats for Clay Paint Blue & Rose Red
LEOBRO$6.614.7★32,616 rev
3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA
aoulela$6.374.6★858 rev
Play-Doh Fold & Go Playmat Starter Set with 19 Accessories Preschool Toys for 3 Year Old Girls & Boys & Up Kids Arts & Crafts
Play-Doh$15.224.5★1,300 rev
2Pack Silicone Mats Premium Silicone Mat for Crafts 15.7 x11.8 Playdough Mat Silicone Sheet for Crafts Liquid Resin Jewelry Casting Molds Mat Nonstick & Nonslip Table Protector by YUIOASE
Yuioase$4.944.6★270 rev
Alphabet & Number Playdough Mat for Letter Tracing | 36 Activity Card for Clay Playdoh Marker | Learn ABCs Number & Shape | Educational Montessori Flashcard for Preschool Kid | 2 3 4 5 Year Old
Lattooland$23.994.8★94 rev
Newest
by launch date
Silicone Mat Compatible with Playdoh 2 Packs Premium Silicone Mats Soft and Durable Nonstick and Nonslip Simple to Clean Easy to Carry Great for Handmade Projects (Blue and Pink)
Fevbcnrj$9.932 rev
Geyoga 72 Pcs Playclay Dough Mats for Kids Rainbow Star Flower Play Mats Card for Clay or Dough Back to School Preschool Craft Suppliesfor Toddler Kid 2-6 Years Back to School Classroom Educational
Geyoga$9.986 rev
Ireer 36 Pcs Number Playclay Dough Mats for Kids Activity Card for Clay Back to School Preschool Number Alphabet Animal Shape Learning Activity Games for Classroom Home Educational Supplies
Ireer$14.4631 rev
2Pack Silicone Mats Premium Silicone Mat for Crafts 15.7 x11.8 Playdough Mat Silicone Sheet for Crafts Liquid Resin Jewelry Casting Molds Mat Nonstick & Nonslip Table Protector by YUIOASE
Yuioase$4.94270 rev
Alphabet & Number Playdough Mat for Letter Tracing | 36 Activity Card for Clay Playdoh Marker | Learn ABCs Number & Shape | Educational Montessori Flashcard for Preschool Kid | 2 3 4 5 Year Old
Lattooland$23.9994 rev
Trending
90-day click momentumSilicone Mat Compatible with Playdoh 2 Packs Premium Silicone Mats Soft and Durable Nonstick and Nonslip Simple to Clean Easy to Carry Great for Handmade Projects (Blue and Pink)
Fevbcnrj$9.935.0★
ELEGOO Silicone Mat 400 300mm Perfect for Paint Clay Play Dough Mat DIY Arts and Crafts - Protect Work Surface for ELEGOO Mars Saturn Photon SLA LCD DLP 3D Resin Printers Accessories
ELEGOO$8.884.6★
PlayClay Mats for Kids by Trunkworks | 11 Play Mats for Clay or PlayDoh or Dough for Ages 3 and up | Develops Motor Skills Imagination Creativity | Family Travel Games for 3 4 5 6 Years
Trunk Works$13.734.5★
Geyoga 72 Pcs Playclay Dough Mats for Kids Rainbow Star Flower Play Mats Card for Clay or Dough Back to School Preschool Craft Suppliesfor Toddler Kid 2-6 Years Back to School Classroom Educational
Geyoga$9.984.1★
3 Pack Silicone Mats for Crafts Premium Playdough Mat A3 Size Silicone Sheet Liquid Resin Jewelry Casting Molds Mat 15.7 x11.8 Nonstick & Nonslip Heat-Resistant Table Protector by AOULELA
aoulela$6.374.6★
What buyers say about playdoh mat
What buyers praise and complain about, mined from review topics.What buyers love
“no mess to clean”
“Overall, they do the job well and are a good set as long as you are not expecting a thick, rigid mat”
“Great deal”
“Nice size”
“Pretty colors”
“As described”
“Fun & entertaining for kids”
“easy to use”
“Durable”
“They stick well to the surface so they dont slide around, which really helps when people are working with powders and liquids”
What buyers complain about
“I was expecting thicker mats”
“Bigger than what I thought”
“Will not stick or stay put”
“Pretty gross, Im getting rid of them to buy something better”
“Also a pain to clean”
“Doesnt hold up well”
“It was cheap”
“Too thin”
“It stuck”
“Not durable”
Top return reasons
Common questions
- Is playdoh mat profitable to sell on Amazon United States?
- The niche generates $85K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the playdoh mat niche?
- 15 brands and 67 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in playdoh mat?
- Top complaints mined from reviews: Thickness, Size-Overall, Adhesion/Stickiness. The return rate is 1.4%.
- When does demand for playdoh mat peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the playdoh mat niche?
- Listings span $4.94–$32.17; the average listing price is $11.67 (sweet spot $15–$100). The average incumbent carries 7,163 reviews — the moat a new listing must climb.