Plastilina
FailBuyers convert on only 1.7% of searches, so Plastilina is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $94K/yr370K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 49%top-5 click share · 19 brands · 51 sellers
Flapen Score
Plastilina against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Plastilina is stronger. Inside it, weaker.
Market
The Plastilina market on Amazon at a glance
Shoppers on Amazon United States searched for Plastilina 370K times last year and spent an estimated $94K. The top 5 brands take 61% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $94Ka year
- Peak month
- August3.0× the quietest month
- Top search term
- plastilina72K searches a year
02 · Price
A sale here is worth $15.05.
Listings sell for $15.05 on average, from $4.73 to $37.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.05 that is $11K to $15K a year per listing.
- Average price
- $15.05inside the $15 to $100 sweet spot
- Price range
- $4.73–$37.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$15K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Ceramics & Pottery. It carries 5,370 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Ceramics & Pottery
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 5,370per listing
- Listings tracked
- 26
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Plastilina products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aestd-ST Polymer Clay Kit 50 Colors Oven Bake Modeling Clay for Kids
- Price
- $19.37
- Rating
- 4.6/5
- Reviews
- 5,531
- Age
- 5y ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

CyAJM Polymer Clay 50 Colors Oven Bake Modeling Clay Kit with Jewelry Tools
- Price
- $19.28
- Rating
- 4.5/5
- Reviews
- 2,865
- Age
- 5y ago

Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)
- Price
- $4.73
- Rating
- 4.6/5
- Reviews
- 1,353
- Age
- 13y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor
- Price
- $24.27
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 3y ago
Trending
estimated 90-day click momentum
ZEHIQ White Air Dry Clay 2.2 lbs with 25pcs Pottery Sculpting Tools Set
- Price
- $19.62
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Ixiaoyoo 60 Colors Polymer Clay Oven Bake DIY Modeling Clay for Kids
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 6mo ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Cra-Z-Art Modeling Clay 17.5 oz 24 Count (10901)
- Price
- $4.73
- Rating
- 4.6/5
- Reviews
- 1,353
- Age
- 13y ago

Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects
- Price
- $9.98
- Rating
- 4.7/5
- Reviews
- 340
- Age
- 3y ago
Newest
by launch date
Ixiaoyoo 60 Colors Polymer Clay Oven Bake DIY Modeling Clay for Kids
- Price
- $17.82
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 6mo ago

ZEHIQ White Air Dry Clay 2.2 lbs with 25pcs Pottery Sculpting Tools Set
- Price
- $19.62
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 7mo ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects
- Price
- $9.61
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 1y ago

Artpar 52 Colors Polymer Clay Kit Oven Bake Modeling Clay for Kids Adults
- Price
- $19.77
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 1y ago

Amrules 27 Pcs Polymer Clay Sculpting Tools Kit for Adults Light Yellow
- Price
- $9.27
- Rating
- 4.8/5
- Reviews
- 1,661
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
51
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 92%
Open market
32%
- Aestd-ST26%
- Pepy13%
- ARTPAR7%
- Crayola7%
- CyAJM7%
- CiaraQ7%
Demand
Plastilina search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 3.0×
Search terms
Top Plastilina search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plastilina72K/yr
- clay kit for kids62K/yr
- clay kits32K/yr
- modeling clay for adults22K/yr
- colored clay24K/yr
- modeling clay kit18K/yr
- sculpting clay for adults13K/yr
- colorful clay9K/yr
- kids clay kit16K/yr
- clay making kit15K/yr
Reviews and returns
What reviews say buyers love and hate about Plastilina
We read the reviews and the return reasons for every product selling here.
“Very disappointed in the colors we got”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plastilina questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









