Is plastilina profitable to sell on Amazon United States?

The niche generates $291K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (49/100).

How competitive is the plastilina niche?

13 brands and 46 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in plastilina?

Top complaints mined from reviews: Color, Moist/Dry, Hard Feel. The return rate is 1.1%.

When does demand for plastilina peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the plastilina niche?

Listings span $4.83–$43.41; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 3,777 reviews — the moat a new listing must climb.

plastilina

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$18.59

avg listing price — sweet spot $15–$100

Price range

Good$4.83–$43.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Good$291K

$291K/yr · 347K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,776.74

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, plastilina is a $291K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

plastilina market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $279K–$372K; units × avg price
Conversion rate: 4.5%
Avg BSR: #95
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 3.3%
Avg brand age: 55 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

13%

Pepy58%
Crayola9%
Play-Doh8%
Cra-Z-Art4%
ESSENSON4%
Van Aken4%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top plastilina search terms

plastilina para nios no toxica83K/yr -8.1%1.4% conv.
plastilina70K/yr +5.8%2.1% conv.
plasticine32K/yr +7.3%3.7% conv.
plastilina para nios19K/yr +14.8%1.1% conv.
plasticine modeling clay19K/yr +2.2%6.1% conv.
non drying modeling clay18K/yr -0.9%4.5% conv.
modeling dough13K/yr -8.8%1.1% conv.
plastilina modeling clay13K/yr -1.7%4.4% conv.
oil based clay10K/yr -8.1%4.6% conv.
plasticine clay9K/yr -5.0%5.8% conv.

All search terms

Top plastilina products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift Set; Set of 24 Bars 1.4 Ounce Each 2 Each of 12 Colors Perfect for Arts and Crafts Projects Multicolor

Pepy$24.194.8★462 rev

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects

Pepy$16.504.5★473 rev

Crayola Modeling Clay in Bold Colors 2lbs Gift for Kids Ages 4 & Up

Crayola$8.874.6★6,042 rev

Pepy Plastilina Reusable and Non-Drying Modeling Clay; Box of 12-Color Sticks 0.8 Ounce Each Perfect for Arts and Crafts Projects

Pepy$9.994.7★320 rev

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects

Pepy$9.634.5★123 rev

Newest

by launch date

Pepy Plastilina Reusable and Non-Drying Modeling Clay Gift and Classroom Set; Set of 48 Bars 1.4 Ounce Each 2 Each of 24 Colors Perfect for Arts and Crafts Projects Multicolor

Pepy$43.4133 rev

5mo ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Primary Colors 1 Pound Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects

Pepy$9.63123 rev

1y ago

ReArt Non-Drying Oil-Based Modeling Clay 2.6 Pounds Non Hardening Reusable Clay Non Toxic No Bake Professional Oil Base Sculpting Clay (White)

ReArt$15.82276 rev

1y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay White 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects

Pepy$16.33154 rev

1y ago

Pepy Reusable and Non-Drying Oil-Based Plasticine Modeling Clay Cream 2 Pounds Sulfur-Free & Non-Toxic Great for Kids Beginners and Artists Perfect for Arts and Crafts Projects

Pepy$16.50473 rev

2y ago

What buyers say about plastilina

What buyers praise and complain about, mined from review topics.

What buyers love

Color16%

“Vibrant color”

Fun/Entertainment Experience14%

“Fun for kids”

Value For Money13%

“Good value for money”

Quality-Overall9%

“Great quality for price point”

Ease Of Use8%

“Ease of use”

Gifting Purpose4%

“A great small gift”

Advertised Vs Actual Product4%

“As Advertised”

Size-Overall4%

“Good size”

Creativity3%

“Endless creative options”

Soft Feel3%

“its soft”

What buyers complain about

Color10%

“Not White”

Moist/Dry9%

“A little too dry”

Hard Feel7%

“Too stiff”

Size-Overall6%

“Small containers”

Ease Of Use6%

“Not easy to use”

Durability6%

“breakable”

Adhesion/Stickiness4%

“sticking everywhere”

Quality-Overall4%

“The clay is fairly poor quality”

Product Condition4%

“used when it arrived”

Material Quality3%

“the objects had a very odd texture”

Top return reasons

Size-Overall17%

Value For Money16%

Material Quality15%

Moist/Dry11%

Color6%

Hard Feel6%

Advertised Vs Actual Product5%

Functionality-Overall3%

Quality-Overall2%

Defective Material/Parts2%

Common questions

Is plastilina profitable to sell on Amazon United States?: The niche generates $291K/yr across 31 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (49/100).
How competitive is the plastilina niche?: 13 brands and 46 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in plastilina?: Top complaints mined from reviews: Color, Moist/Dry, Hard Feel. The return rate is 1.1%.
When does demand for plastilina peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the plastilina niche?: Listings span $4.83–$43.41; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 3,777 reviews — the moat a new listing must climb.

plastilina

plastilina market data

Competition & brand share

Demand & seasonality

Top plastilina search terms

Top plastilina products on Amazon

Top sellers

Newest

Trending

What buyers say about plastilina

What buyers love

What buyers complain about

Top return reasons

Common questions

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