Plastic Putty

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

67K

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

9.5%

Market size, estimated

$79Ka year

Top search term

tamiya putty24K searches a year

Listings sell for $12.37 on average, from $6.41 to $29.62. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.37 that is $6K to $9K a year per listing.

Average price

$12.37under the $15 to $100 sweet spot

Price range

$6.41–$29.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.3%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #140 within Sculpture Supplies. It carries 2,226 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

77%

Out of stock, average day

1.9%

Average rank

#140in Sculpture Supplies

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

2,226per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months