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Plastic Canvas Kit

Fail

Demand is soft, at -22.9% this quarter, so Plastic Canvas Kit is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$63K/yr218K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
33%top-5 click share · 19 brands · 36 sellers

Flapen Score

Plastic Canvas Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Plastic Canvas Kit is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastic Canvas Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Plastic Canvas Kit 218K times last year and spent an estimated $63K. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
1.8%
Market size, estimated
$63Ka year
Top search term
plastic canvas kit93K searches a year

02 · Price

A sale here is worth $16.31.

Listings sell for $16.31 on average, from $7.62 to $51.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.31 that is $0 to $2K a year per listing.

Average price
$16.31inside the $15 to $100 sweet spot
Price range
$7.62–$51.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,928 within Needlework. It carries 197 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
98%
Out of stock, average day
7.1%
Average rank
#1,928in Needlework
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
197per listing
Listings tracked
53

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Plastic Canvas Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

36

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

9%

  • Brand 135%
  • Brand 218%
  • Brand 316%
  • Brand 413%
  • Brand 59%
  • Brand 61%
  • Open — no brand owns it (13 brands, 9%)

Demand

Plastic Canvas Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.9× · 7 of 12 months tracked

Search terms

Top Plastic Canvas Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastic canvas kit93K/yr
  • plastic canvas patterns56K/yr
  • plastic canvas kits40K/yr
  • plastic canvas kits clearance22K/yr
  • plastic canvas kits for adults7K/yr

Reviews and returns

What reviews say buyers love and hate about Plastic Canvas Kit

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.8%of orders come back
“Absolutely no directions or help in the package”
A buyer, on “Instructions/User Manual/Troubleshooting”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Plastic Canvas Kit questions

Answered from the same tracked data.