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Plaid Fabric

Fail

Buyers convert on only 1.3% of searches, so Plaid Fabric is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$73K/yr291K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
26%top-5 click share · 33 brands · 39 sellers

Flapen Score

Plaid Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Plaid Fabric is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaid Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Plaid Fabric 291K times last year and spent an estimated $73K. The top 5 brands take 67% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
1.3%
Market size, estimated
$73Ka year
Top search term
plaid fabric73K searches a year

02 · Price

A sale here is worth $18.89.

Listings sell for $18.89 on average, from $6.94 to $62.82. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.89 that is $0 to $2K a year per listing.

Average price
$18.89inside the $15 to $100 sweet spot
Price range
$6.94–$62.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #3,478 within Fabric. It carries 177 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
90%
Out of stock, average day
18.4%
Average rank
#3,478in Fabric
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
82

04 · Newcomers

0 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plaid Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

39

Top-5 brand share

67%

Top 20: 93%

Top-5 click share

26%

Top 20: 56%

Open market

29%

  • Brand 146%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%

Demand

Plaid Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 3.7× · 9 of 12 months tracked

Search terms

Top Plaid Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaid fabric73K/yr
  • plaid fabric by the yard47K/yr
  • tartan fabric21K/yr
  • green plaid fabric16K/yr
  • red plaid fabric10K/yr
  • plaid fabric squares11K/yr
  • plaid upholstery fabric9K/yr
  • tartan fabric by the yard13K/yr
  • plaid cotton fabric by the yard6K/yr
  • tartan plaid fabric11K/yr

Reviews and returns

What reviews say buyers love and hate about Plaid Fabric

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Upholstery/Fabric Quality”
13%of negative reviews mention “Material Quality”
3.9%of orders come back
“Worse cut material I have ever bought”
A buyer, on “Material Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plaid Fabric questions

Answered from the same tracked data.