plaid fabric
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Review moat
Great177.18avg incumbent reviews — the moat a new listing must climb
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$18.89avg listing price — sweet spot $15–$100
Price range
Great$6.94–$62.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Market size
Bad$73K$73K/yr · 291K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, plaid fabric is a $73K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
plaid fabric market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $57K–$76K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #3,478
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 71%
- Out of stock
- 18.4%
- Avg brand age
- 42 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
33 falling
Sellers
39
Top-5 brand share
67%
Top 20: 93%
Top-5 click share
26%
Top 20: 56%
Open market
29%
- Generic46%
- LaSilk Fabric7%
- Q&J FABRIC CO.6%
- Irenare5%
- Sedona Designz, Inc.3%
- Hahafelt3%
Demand
Weekly Amazon search volume, last 35 weeks — -13.6% search growth over the last 90 days.Top plaid fabric search terms
- plaid fabric73K/yr
- plaid fabric by the yard47K/yr
- tartan fabric21K/yr
- green plaid fabric16K/yr
- red plaid fabric10K/yr
- plaid fabric squares11K/yr
- plaid upholstery fabric9K/yr
- tartan fabric by the yard13K/yr
- plaid cotton fabric by the yard6K/yr
- tartan plaid fabric11K/yr
Top plaid fabric products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pico Textiles 1 Yard Blue and Green Blackwatch Tartan Plaid Flannel Fabric - 60 Wide - 100% Cotton - Sold by The Yard - for Shirts Scarves Pajamas & Receiving Blankets
Generic$19.414.6★208 rev
Irenare 20 Pcs Plaid Fabric 10.6 Inch Buffalo Plaid Fabric Christmas Square Gingham Cloth DIY Tartan Quilting Precut Patchwork Sewing Craft Bundle for Christmas Holiday DIY Craft Sewing
Irenare$14.164.4★145 rev
Red Tartan Plaid Fabric 130GSM Cotton for Sewing Holiday Decor Homespun Rag Quilting Christmas Ornament 57 Wide x 1 Yard Pre-Cut
Generic$10.474.3★28 rev
Cotton Blend Plaid Fabric by The Yard Checkered Gingham Fabric for Sewing Christmas Crafts Quilting Apparel Tablecloths DIY Home Decor
LaSilk Fabric$10.714.4★30 rev
12 PCS 18x22 Inch Vintage Christmas Plaid and Stripe Fat Quarters Precut 130GSM Cotton Check for Rustic Homespun Farmhouse Decor Primitive DIY
Generic$23.334.2★23 rev
Newest
by launch date
PH PandaHall 1.1Yard Plaid Fabric 58.3inch Wide Scottish Fabrics Green and Blue Tartan Pattern Fabrics Cotton Gingham Checkered Fabric for Sewing Craft Clothing Curtain Tablecloth Home Decor
PH PandaHall$14.002 rev
Hunter Green and Navy Blue Tartan Plaid Fabric 150GSM Flannel Cotton Blend 57 Wide x 1 Yard Cut
Generic$10.1955 rev
Timber Green Plaid Homespun Fabric - 1/10 Mini Check 130GSM 57 Wide (1 Yard Pre-Cut)
Generic$9.817 rev
Cotton Blend Plaid Fabric by The Yard Checkered Gingham Fabric for Sewing Christmas Crafts Quilting Apparel Tablecloths DIY Home Decor
LaSilk Fabric$10.7130 rev
Cotton Blend Plaid Fabric by The Yard Checkered Gingham Fabric for Sewing Christmas Crafts Quilting Apparel Tablecloths DIY Home Decor
LaSilk Fabric$11.2730 rev
Trending
90-day click momentumHunter Green and Navy Blue Tartan Plaid Fabric 150GSM Flannel Cotton Blend 57 Wide x 1 Yard Cut
Generic$10.194.2★
Rust Brown Tartan Plaid Fabric 57 Wide x 1 Yard pre Cut
Generic$13.224.8★
Timber Green Plaid Homespun Fabric - 1/10 Mini Check 130GSM 57 Wide (1 Yard Pre-Cut)
Generic$9.814.8★
12 PCS 18x22 Inch Vintage Christmas Plaid and Stripe Fat Quarters Precut 130GSM Cotton Check for Rustic Homespun Farmhouse Decor Primitive DIY
Generic$23.334.2★
Cotton Blend Plaid Fabric by The Yard Checkered Gingham Fabric for Sewing Christmas Crafts Quilting Apparel Tablecloths DIY Home Decor
LaSilk Fabric$10.714.4★
What buyers say about plaid fabric
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful fabric”
“True to color”
“These feel well made”
“The material has a soft feel to it”
“Soft fabric”
“Just what I needed”
“Nice size”
“Amazing value”
“Very easy to use”
“Good quality and nice design”
What buyers complain about
“Worse cut material I have ever bought”
“Personally I think its expensive considering the quality”
“It is not thick”
“Not described as such in description”
“on some the prints are different sizes”
“HUGE”
“They repeat themselves as in there are 5 exactly the same just slight variation in tone of color”
“The fabric is not as soft as I thought”
“Thought it may have been a bit more heavier weight”
“Fabric shiny, not soft”
Top return reasons
Common questions
- Is plaid fabric profitable to sell on Amazon United States?
- The niche generates $73K/yr across 82 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -13.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the plaid fabric niche?
- 33 brands and 39 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in plaid fabric?
- Top complaints mined from reviews: Material Quality, Quality-Overall, Thickness. The return rate is 3.9%.
- What does it cost to enter the plaid fabric niche?
- Listings span $6.94–$62.82; the average listing price is $18.89 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.