Plaid Christmas Ribbon

Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $368K a year.

Searches, last 12 months

760K

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

3.8%

Market size, estimated

$368Ka year

Peak month

November31.3× the quietest month

Top search term

plaid ribbon213K searches a year

Listings sell for $12.75 on average, from $3.93 to $29.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $12.75 that is $1K to $3K a year per listing.

Average price

$12.75under the $15 to $100 sweet spot

Price range

$3.93–$29.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.2%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #1,505 within Trim & Embellishments. It carries 183 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

16.7%

Average rank

#1,505in Trim & Embellishments

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

183per listing

Listings tracked

77

25 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

7Amazon's first-year sales bar

Average brand age

32 months