Is pink vinyl profitable to sell on Amazon United States?

The niche generates $83K/yr across 35 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (45/100).

How competitive is the pink vinyl niche?

15 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in pink vinyl?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 3.4%.

When does demand for pink vinyl peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the pink vinyl niche?

Listings span $6.63–$23.31; the average listing price is $10.69 (sweet spot $15–$100). The average incumbent carries 4,414 reviews — the moat a new listing must climb.

pink vinyl

Skip it

A small market ($83K/yr) — this niche doesn't clear our bar today.

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Good$6.63–$23.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.69

avg listing price — sweet spot $15–$100

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Review moat

Bad4,414.46

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 147K searches

According to Flapen's Amazon United States niche tracking, pink vinyl is a $83K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 45/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

pink vinyl market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $86K–$107K; units × avg price
Conversion rate: 5.3%
Avg BSR: #78
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 12.5%
Avg brand age: 41 months
Avg seller age: 130 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

39%

Top 20: 81%

Open market

23%

Cricut24%
HTVRONT16%
ORACAL12%
WRAPXPERT9%
VViViD9%
Sooez7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top pink vinyl search terms

pink vinyl61K/yr +3.5%4.1% conv.
pink permanent vinyl29K/yr -2.4%6.5% conv.
pink vinyl for cricut8K/yr +80.3%6.9% conv.
light pink vinyl8K/yr +14.9%5.4% conv.
pink cricut vinyl8K/yr +3.1%7.0% conv.
permanent vinyl pink6K/yr +6.3%5.9% conv.
pink vinyl permanent11K/yr -45.7%7.1% conv.
light pink permanent vinyl6K/yr -11.8%9.5% conv.
pink adhesive vinyl4K/yr +4.5%4.0% conv.
cricut vinyl pink4K/yr +16.4%6.5% conv.

All search terms

Top pink vinyl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cricut Value Permanent Vinyl Matte Pink (12in x 10ft Roll)

Cricut$8.614.5★4,102 rev

HTVRONT Pink Permanent Vinyl - 12 x 11 FT Glossy Permanent Adhesive Pink Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Signs Scrapbooking Craft Die Cutters

HTVRONT$8.864.5★1,773 rev

HTVRONT Neon Pink Permanent Vinyl - 12 x 14 FT Glossy Neon Pink Adhesive Permanent Vinyl Roll Compatible with Cricut Cutting Machine Silhouette Cameo Cutters Scrapbooking Craft Die Cutters

HTVRONT$9.524.5★14,658 rev

ORACAL 651 Pink Glossy Permanent Vinyl Durable Outdoor Craft Vinyl (12 x 6ft)

ORACAL$7.414.6★13,428 rev

TECKWRAP Permanent Adhesive Vinyl 12 x 10ft Glossy Queen Pink

TECKWRAP$10.734.6★10,730 rev

Newest

by launch date

VViViD DECO65 Soft Pink Matte Permanent Adhesive Craft Vinyl (12 x 7ft)

VViViD$7.825,174 rev

8mo ago

TORC Light Pink PU HTV Heat Transfer Vinyl Roll 12 in x 10 ft Iron on Vinyl for T Shirts Crafts - Easy to Cut & Weed for Heat Transfer Design

TORC$9.2048 rev

9mo ago

EIZYCUT Permanent Adhesive Vinyl Roll - 12 x 15ft Matte Pink Sticker Vinyl for All Cutting Machines for Signs Decals Home & DIY Projects

EIZYCUT$9.7467 rev

9mo ago

ORACAL 651 Matte Soft Pink Vinyl Durable Roll Easy to Weed Permanent Adhesive Craft Vinyl for Plotting Machines Decals & DIY Projects 12 x 10ft

ORACAL$11.44192 rev

10mo ago

ORACAL 651 Matte Pink Vinyl Durable Roll Easy to Weed Permanent Adhesive Craft Vinyl for Plotting Machines Decals & DIY Projects 12 x 10ft

ORACAL$11.59192 rev

10mo ago

What buyers say about pink vinyl

What buyers praise and complain about, mined from review topics.

What buyers love

Color21%

“Awesome color”

Material Quality17%

“Good quality material and great price”

Ease Of Use13%

“Easy to use”

Quality-Overall8%

“Great vinyl”

Advertised Vs Actual Product6%

“Just what I ordered”

Adhesion/Stickiness4%

“It appeared to adhere well”

Value For Money4%

“Luckily it was cheap”

Efficiency4%

“works well”

Soft Feel2%

“Love the extra soft feel”

Strength2%

“Beautiful, good and sturdy worth to buy will purchase more”

What buyers complain about

Adhesion/Stickiness15%

“was not very adhesive”

Quality-Overall13%

“Poor Quality”

Thickness10%

“Its super thin”

Color7%

“Not enough of each color”

Material Quality7%

“This vinyl is not good”

Ease Of Use7%

“I will say it is a bit of a pain to work with”

Value For Money5%

“Not worth $1”

Advertised Vs Actual Product4%

“The pictures on this product are deceiving because it shows all materials”

Durability4%

“Within 5 days it is already peeling off my daughters water bottle”

Functionality-Overall4%

“I have tried different settings, I have tried to add more pressure, I have a new blade, nothing works”

Top return reasons

Color36%

Material Quality20%

Adhesion/Stickiness9%

Display Colors5%

Advertised Vs Actual Product5%

Value For Money5%

Size-Overall4%

Compatibility-Overall2%

Quality-Overall2%

Brightness/Shine/Glow2%

Common questions

Is pink vinyl profitable to sell on Amazon United States?: The niche generates $83K/yr across 35 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (45/100).
How competitive is the pink vinyl niche?: 15 brands and 21 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in pink vinyl?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 3.4%.
When does demand for pink vinyl peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the pink vinyl niche?: Listings span $6.63–$23.31; the average listing price is $10.69 (sweet spot $15–$100). The average incumbent carries 4,414 reviews — the moat a new listing must climb.