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Pink Velvet Ribbon

Fail

Demand is soft, at -70.0% this quarter, so Pink Velvet Ribbon is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$104K/yr134K searches / yr
90-day growth
-70.0%search demand this quarter
Competition
52%top-5 click share · 22 brands · 25 sellers

Flapen Score

Pink Velvet Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pink Velvet Ribbon is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Velvet Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Velvet Ribbon 134K times last year and spent an estimated $104K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
-70.0%
Conversion, latest week
7.5%
Market size, estimated
$104Ka year
Peak month
November20.1× the quietest month
Top search term
pink velvet ribbon96K searches a year

02 · Price

A sale here is worth $10.34.

Listings sell for $10.34 on average, from $5.10 to $18.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.34 that is $1K to $3K a year per listing.

Average price
$10.34under the $15 to $100 sweet spot
Price range
$5.10–$18.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.9% of listings are out of stock. The average listing ranks #1,199 within Trim & Embellishments. It carries 789 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
26.9%
Average rank
#1,199in Trim & Embellishments
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
789per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pink Velvet Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

25

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

52%

Top 20: 87%

Open market

34%

  • Brand 121%
  • Brand 220%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Pink Velvet Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 20.1×

Search terms

Top Pink Velvet Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink velvet ribbon96K/yr
  • velvet pink ribbon9K/yr
  • velvet ribbon pink8K/yr
  • pink ribbon velvet5K/yr
  • light pink velvet ribbon6K/yr
  • pink velvet ribbon 1 inch5K/yr
  • pink velvet ribbon 2 inch6K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Velvet Ribbon

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Color”
33%of negative reviews mention “Value For Money”
5.9%of orders come back
“And 3 yrds is not much for the price”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Pink Velvet Ribbon questions

Answered from the same tracked data.