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Pink Sewing Machine

Fail

Buyers convert on only 0.7% of searches, so Pink Sewing Machine is a Fail.

Flapen Score
29
29 / 100
Ranks 4,477 of 4,656 Arts, Crafts & Sewing niches · −17 vs the category median of 46
Market size
$59K/yr78K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 25 sellers

Flapen Score

Pink Sewing Machine against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pink Sewing Machine is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Sewing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Pink Sewing Machine 78K times last year and spent an estimated $59K. The top 5 brands take 88% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
0.7%
Market size, estimated
$59Ka year
Top search term
pink sewing machine53K searches a year

02 · Price

A sale here is worth $106.28.

Listings sell for $106.28 on average, from $5.97 to $228.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $106.28 that is $0 to $11K a year per listing.

Average price
$106.28above the $15 to $100 sweet spot
Price range
$5.97–$228.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #45 within Sewing Machines. It carries 4,704 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#45in Sewing Machines
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
4,704per listing
Listings tracked
12

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pink Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

25

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

6%

  • Brand 139%
  • Brand 225%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 6%)

Demand

Pink Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.5× · 7 of 12 months tracked

Search terms

Top Pink Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink sewing machine53K/yr
  • sewing machine pink17K/yr
  • hello kitty sewing machine8K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Sewing Machine

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Stitch/Finish/Polish”
11%of negative reviews mention “Functionality-Overall”
4.0%of orders come back
“its no longer working tried everything”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pink Sewing Machine questions

Answered from the same tracked data.