Pink Pencil Case

Shoppers searched for this 802K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

802K

Growth, 90 days vs prior 90

+25.1%

Conversion, latest week

0.9%

Market size, estimated

$72Ka year

Peak month

August12.0× the quietest month

Top search term

pink pencil case353K searches a year

Listings sell for $9.58 on average, from $5.29 to $16.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $9.58 that is $5K to $7K a year per listing.

Average price

$9.58under the $15 to $100 sweet spot

Price range

$5.29–$16.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

1.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #166 within Organization, Storage & Transport. It carries 2,147 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

12.7%

Average rank

#166in Organization, Storage & Transport

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,147per listing

Listings tracked

35

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months