Is pink lace profitable to sell on Amazon United States?

The niche generates $45K/yr across 49 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (46/100).

How competitive is the pink lace niche?

40 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in pink lace?

Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.5%.

What does it cost to enter the pink lace niche?

Listings span $4.85–$15.75; the average listing price is $8.27 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.

pink lace

Skip it

Prices mostly outside the sweet spot ($4.85–$15.75) — this niche doesn't clear our bar today.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Review moat

Good647.43

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.4%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.27

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$45K

$45K/yr · 173K searches

Price range

Bad$4.85–$15.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, pink lace is a $45K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 41% of demand. Verdict: Skip it — 46/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pink lace market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $41K–$50K; units × avg price
Conversion rate: 3.1%
Avg BSR: #371
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 7.0%
Avg brand age: 31 months
Avg seller age: 196 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

Top-5 brand share

41%

Top 20: 83%

Top-5 click share

33%

Top 20: 74%

Open market

53%

GORGECRAFT12%
Booyckiy9%
Sourcemall8%
Alcoztily7%
MECCANIXITY6%
VSUDO5%

Demand

Weekly Amazon search volume, last 37 weeks — +7.4% search growth over the last 90 days.

Open Trend

Top pink lace search terms

pink lace70K/yr +11.0%1.6% conv.
pink lace ribbon40K/yr +14.1%3.5% conv.
pink lace trim21K/yr -0.9%1.5% conv.
pink trim13K/yr -15.5%0.5% conv.
pink ribbon lace8K/yr +11.0%2.7% conv.
lace ribbon pink5K/yr +14.9%2.7% conv.
lace pink6K/yr +8.8%1.7% conv.
pink trim for sewing6K/yr -6.8%0.3% conv.
light pink lace4K/yr +12.3%1.0% conv.

All search terms

Top pink lace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GORGECRAFT 11 Yards Pink Double-Layer Pleated Chiffon Lace Trim 5cm Wide 2-Layer Gathered Ruffle Trim Edging Tulle Trimmings Fabric Ribbon Jacquard lace for DIY Sewing Crafts Pillowcase Embellishments

GORGECRAFT$13.874.4★288 rev

25 Yards Lace Trim Ribbon 1.2 Inch Wide Vintage Lace Ribbons for Gift Wrapping Flower Ribbon Wedding Decoration & DIY Crafts Sewing (Light Pink 25 Yards)

Alcoztily$6.334.5★128 rev

Sourcemall Lace Trim Ribbon Delicate Pink Floral Ribbon for Wedding/Bridal Decoration DIY Craft Sewing Home Decoration 5 Yards (Pink Flower)

Sourcemall$9.794.6★539 rev

25 Yards Pink Lace Ribbon 1.2 Inch Wide Vintage Floral Lace Trim for Sewing Light Pink Laces Fabric Ribbon for Craft Gift Wrapping Flower Bouquet Baby Shower Wedding Birthday Decoration

Goyinxza$7.724.5★44 rev

Lace Ruffle Trim for Crafts 1-5/8x5yd 2-Layer Pleated Edge Lace Ribbon (Pink)

SEWDIYTR$9.844.7★234 rev

Newest

by launch date

Daieeparty Ruffled Lace Trim 2-Layer Organza & Lace Ribbon 6Yards Long 2inch Width for Wedding Dress Table Decorations DIY Sewing Crafts Curtains Home Decor Embellishments(Pink)

Daieeparty$8.333 rev

3mo ago

5 Yards Pink Lace Ribbon 3cm Wide Cotton Lace Trim Floral Embroidered Ribbon Vintage Pink Laces Fabric Decorative Trim for Sewing DIY Crafts Wedding Decor Home Decoration

Kynigo$7.323 rev

4mo ago

Booyckiy 2 Paris 3cm Wide Fancy Lace Shoelaces for Women Hot Pink 39in

Booyckiy$7.8646 rev

7mo ago

5 Yards Pink Lace Ribbon Trim Delicate Vintage Lace Trim Ribbon Pink for Sewing DIY Crafts Wedding Decoration

Jxiwfvl$7.885 rev

9mo ago

Pink Lace Ruffle Trim 2-Layer Pleated Edge Pink Lace Ribbon for Crafts Sewing DIY 1.8 x 5.5yd

FdcLixuvol$6.91140 rev

10mo ago

What buyers say about pink lace

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Exact colors”

Quality-Overall21%

“Excellent quality”

Advertised Vs Actual Product12%

“product as advertised”

Ease Of Use6%

“Easy to use”

Stitch/Finish/Polish5%

“The white crochet work is in good condition”

Size-Overall4%

“They fit on everything your creative mind can think of”

Design-Overall4%

“Elegant and chic”

Value For Money4%

“Definitely worth the price”

Soft Feel3%

“patterns very soft looks great on any project a great value”

Embellishment/Embroidery Quality3%

“Delicate Pink Lace Trim for Sewing and Crafts”

What buyers complain about

Size-Overall23%

“These are very long”

Color11%

“Different color”

Value For Money9%

“its too expensive”

Stitch/Finish/Polish6%

“The stitching was not very well”

Thickness6%

“thin”

Quality-Overall6%

“Wasnt the best quality”

Length3%

“Longer than expected”

Stain Resistance3%

“Came with brown stains on the sides that looked like poo”

Ease Of Cleaning3%

“nasty and messy”

Add-Ons/Attachments2%

“isn't attached”

Top return reasons

Color34%

Size-Overall15%

Length10%

Advertised Vs Actual Product10%

Display Colors5%

Value For Money5%

Material Quality3%

Feet Fit3%

Quality-Overall2%

Thin2%

Common questions

Is pink lace profitable to sell on Amazon United States?: The niche generates $45K/yr across 49 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Skip it (46/100).
How competitive is the pink lace niche?: 40 brands and 44 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in pink lace?: Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.5%.
What does it cost to enter the pink lace niche?: Listings span $4.85–$15.75; the average listing price is $8.27 (sweet spot $15–$100). The average incumbent carries 647 reviews — the moat a new listing must climb.