Is pink felt profitable to sell on Amazon United States?

The niche generates $62K/yr across 26 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -45.2%. Flapen's verdict: Skip it (45/100).

How competitive is the pink felt niche?

21 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in pink felt?

Top complaints mined from reviews: Thickness, Color, Size-Overall. The return rate is 1.7%.

When does demand for pink felt peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 5.6× the quietest.

What does it cost to enter the pink felt niche?

Listings span $4.44–$17.52; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.

pink felt

Skip it

Soft demand (-45.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Great324.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.50

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.44–$17.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$62K

$62K/yr · 73K searches

Growth

Bad-45.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pink felt is a $62K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pink felt market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $57K–$76K; units × avg price
Conversion rate: 8.9%
Avg BSR: #494
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 219 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 flat

Sellers

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

49%

Top 20: 93%

Open market

37%

HaoFeiJH19%
Jtnohx12%
XSEINO10%
Ableme Deco8%
MITINU7%
FdcLixuvol6%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -45.2% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 5.6×

Open Trend

Top pink felt search terms

pink felt47K/yr -40.3%8.2% conv.
pink felt sheets10K/yr -48.6%7.8% conv.
light pink felt5K/yr -37.5%7.5% conv.
pink felt fabric8K/yr -72.6%6.0% conv.
felt pink3K/yr -52.5%5.7% conv.

All search terms

Top pink felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HaoFeiJH Pink Felt Sheets - 6PCS Soft Felt Squares (8x12 A4) 1.5mm Thick Ideal for Sewing Patchwork Decoration Embroidering DIY Craft

HaoFeiJH$4.944.7★1,003 rev

Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Pink)

Jtnohx$5.894.6★617 rev

8X12 Felt Sheets for Crafts 18 PCS Pink Fabric Felts Pad Stiff Sewing Craft Felt Paper Non-Woven Thin Felts Fabric Sheets for DIY Art Crafts Sewing Patchwork Projects Making

FdcLixuvol$9.104.6★46 rev

Baby Pink Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations

FANOMMI$8.814.4★976 rev

MITINU 12 Rolls 8x35(20.5x90cm) 1.4mm Thick Soft Felt Fabric Sheet 12 Assorted Pink Series Colors Felt Pack for DIY Craft Sewing Squares Nonwoven Patchwork

MITINU$13.004.8★313 rev

Newest

by launch date

Felt Fabric Sheets 18 x 18 Inch (2 Pack) 1.6mm Thick Soft Felt Fabric Squares Acrylic Craft Felt for DIY Sewing Decorations Costumes Flexible Nonwoven Fabric (Light Pink)

MIGLORIA$6.8511 rev

3mo ago

MITINU Baby Pink Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects

MITINU$12.9118 rev

4mo ago

HARSKIYER Pink Felt Fabric Sheets 12 Pcs 7 x 11 Inch Stiff Felt Squares for Sewing Crafts DIY Projects Patchwork Embroidery (1mm Thick)

HARSKIYER$4.4410 rev

5mo ago

Light Pink Soft Felt Fabric Sheets 18 X 18 (2 Pack) 1.6mm Thick Craft Felt Fabric Squares Precut Felt Sheets for DIY Sewing School Crafts Classroom & Decorations

Ableme Deco$6.9329 rev

6mo ago

Pink Felt Fabric Sheet 18 X 36 Soft Craft Felt by The Yard 1.6mm Thick Polyester Large Precut Felt Nonwoven Fabric for Sewing DIY Crafts Classroom & Home Decor (Light Pink)

Ableme Deco$6.9221 rev

6mo ago

What buyers say about pink felt

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“Colors are as shown”

Quality-Overall17%

“it performed very well overall”

Soft Feel8%

“This fabric is so soft”

Value For Money7%

“Good Price”

Material Quality6%

“provide lots of material work with”

Thickness6%

“thickness/dimensions are accurate”

Advertised Vs Actual Product5%

“Exactly what I needed”

Design-Overall3%

“made my project look great”

Size-Overall3%

“they are a good size”

Durability2%

“As for durability”

What buyers complain about

Thickness12%

“This felt has is super inconsistent thickness”

Color7%

“The color doesn't look like the picture”

Size-Overall6%

“Were larger/longer than I was expecting”

Advertised Vs Actual Product4%

“Not as pastel as I thought from the pictures”

Stretchability/Expandability/Elasticity3%

“Its nonwoven, so its not ideal for projects that require stretch or heavy durability,”

Value For Money2%

“The only downside to this is the price point”

Durability2%

“Really poor durability”

Shape/Style2%

“Odd long rectangular shape”

Material Quality2%

“This isn't good felt for a project you to seriously invest time and effort into”

Quality-Overall1%

“if not not the best for you”

Top return reasons

Color29%

Material Quality16%

Thin12%

Value For Money7%

Size-Overall7%

Thickness5%

Display Colors5%