Is pink face paint profitable to sell on Amazon United States?

The niche generates $64K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +51.5%. Flapen's verdict: Skip it (48/100).

How competitive is the pink face paint niche?

13 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in pink face paint?

Top complaints mined from reviews: Color, Allergies, Paint Quality. The return rate is 2.8%.

When does demand for pink face paint peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 30.4× the quietest.

What does it cost to enter the pink face paint niche?

Listings span $5.17–$17.68; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 3,532 reviews — the moat a new listing must climb.

pink face paint

Skip it

A small market ($64K/yr) — this niche doesn't clear our bar today.

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Growth

Good+51.5%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,531.87

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.05

avg listing price — sweet spot $15–$100

Price range

Bad$5.17–$17.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$64K

$64K/yr · 87K searches

According to Flapen's Amazon United States niche tracking, pink face paint is a $64K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pink face paint market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $64K–$81K; units × avg price
Conversion rate: 9.2%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 3.3%
Avg brand age: 42 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

13%

MEICOLY32%
CCbeauty19%
Blue Squid14%
BADCOLOR10%
BOBISUKA8%
Go Ho4%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +51.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.4×

Open Trend

Top pink face paint search terms

pink face paint70K/yr +48.8%9.3% conv.
pink face paint stick6K/yr +105.8%12.7% conv.
hot pink face paint4K/yr +65.5%6.9% conv.
face paint pink4K/yr +49.4%9.8% conv.
pink face makeup3K/yr +0.8%5.2% conv.

All search terms

Top pink face paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CCbeauty Hot Pink Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans Pink Accessories

CCbeauty$5.924.6★320 rev

MEICOLY Hot Pink Face Body Paint Stick Face Paint for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Baseball/Softball/Football/Lacrosse

MEICOLY$5.864.2★1,402 rev

BADCOLOR Pink Face Body Paint Stick Cream Blendable Full Coverage Eye Black Facepaints for Adult Professional Hypoallergenic Face Painting Kit for Halloween Special Effects Cosplay Party

BADCOLOR$6.004.4★2,879 rev

Blue Squid PRO Pastel Pink Face Paint Stick - Waterproof Body Paint for Adults & Kids Pink Eye Black Baseball Eyeblack Softball -Hypoallergenic TwistUp NonToxic Makeup Stick for Cosplay Sports & SFX

Blue Squid$5.244.1★1,066 rev

Blue Squid PRO Pink Face Paint Stick - Waterproof Body Paint For Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick - Cosplay Sports & SFX

Blue Squid$5.654.1★1,066 rev

Newest

by launch date

PASNOWFU Pink Face Paint -Water Based Non-Toxic Highly Pigmented Body Painting for Vintage Doll Puppet Halloween SFX Cosplay Full Coverage Washable Paint for Costume Party Stage Performance

PASNOWFU$5.50124 rev

10mo ago

Blue Squid PRO Pastel Pink Face Paint Stick - Waterproof Body Paint for Adults & Kids Pink Eye Black Baseball Eyeblack Softball -Hypoallergenic TwistUp NonToxic Makeup Stick for Cosplay Sports & SFX

Blue Squid$5.241,066 rev

11mo ago

Blue Squid PRO Pink Face Paint Stick - Waterproof Body Paint For Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick - Cosplay Sports & SFX

Blue Squid$5.651,066 rev

11mo ago

MEICOLY 3Pcs Pink Face Body Paint Stick for Halloween SFX Cosplay Makeup Pink Accessories for Spirit Week Eye Black Stick Sweat Proof Waterproof Eye Black Baseball Softball Football Lacrosse

MEICOLY$8.471,402 rev

1y ago

BOBISUKA Pink Face Body Paint Water-Based Face Painting Kit & Body Paints Safe Non-Toxic Facepaint for Halloween Unicorn Panther Doll & Sugar Skull Makeup Costume Cosplay Party Theater & Stage

BOBISUKA$5.74254 rev

1y ago

What buyers say about pink face paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“Good color”

Ease Of Application8%

“easy to apply”

Brightness/Shine/Glow7%

“Good product if you want big glitter on your face”

Ease Of Use6%

“It's easy to apply”

Quality-Overall5%

“No complaints”

Durability4%

“Durable, does its job”

Coverage4%

“It provides good coverage”

Moist/Dry3%

“It drys pretty fast”

Advertised Vs Actual Product3%

“Product works as intended”

Smudge Resistance3%

“Id highly recommend hitting it with a little translucent setting powder so it doesn't smudge”

What buyers complain about

Color17%

“wish they had more pigment”

Allergies15%

“I would give it 5 stars for that - except when my daughter washed it off after her game it looks like she had an intense skin reaction/burn from it”

Paint Quality13%

“The paint arrived in my hands broken”

Adhesion/Stickiness10%

“The gel is sticky after applied”

Advertised Vs Actual Product6%

“Nothing like shown”

Smudge Resistance6%

“Not smudge proof”

Functionality-Overall4%

“it doesnt perform as well”

Wrinkles4%

“I used it for a themed photography session and where the glitter gel was placed the skin look like crêpe and wrinkled and I'm unable to use the Photos”

Ease Of Cleaning3%

“how hard its going to be to scrub off later”

Top return reasons

Color34%

Paint Quality13%

Advertised Vs Actual Product10%

Size-Overall9%

Brightness/Shine/Glow4%

Adhesion/Stickiness4%

Functionality-Overall3%

Product Condition3%

Value For Money2%

Moist/Dry2%

Common questions

Is pink face paint profitable to sell on Amazon United States?: The niche generates $64K/yr across 23 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +51.5%. Flapen's verdict: Skip it (48/100).
How competitive is the pink face paint niche?: 13 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in pink face paint?: Top complaints mined from reviews: Color, Allergies, Paint Quality. The return rate is 2.8%.
When does demand for pink face paint peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 30.4× the quietest.
What does it cost to enter the pink face paint niche?: Listings span $5.17–$17.68; the average listing price is $8.05 (sweet spot $15–$100). The average incumbent carries 3,532 reviews — the moat a new listing must climb.