Is pink cardstock profitable to sell on Amazon United States?

The niche generates $127K/yr across 44 tracked products. 4 of 13 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the pink cardstock niche?

23 brands and 80 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in pink cardstock?

Top complaints mined from reviews: Color, Thickness, Paper Quality. The return rate is 1.6%.

When does demand for pink cardstock peak?

Demand peaks in Jan–Feb; the busiest month runs 4.3× the quietest.

What does it cost to enter the pink cardstock niche?

Listings span $5.72–$31.09; the average listing price is $12.30 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.

pink cardstock

Worth a look

Shows low returns (1.6%), but soft demand (-42.3% this quarter) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good545.7

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Price range

Good$5.72–$31.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.30

avg listing price — sweet spot $15–$100

Market size

Okay$127K

$127K/yr · 147K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, pink cardstock is a $127K/yr Amazon United States market (147K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pink cardstock market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $185K–$246K; units × avg price
Conversion rate: 7.0%
Avg BSR: #151
Page quality: 0%
Prime: 98%
Sponsored: 82%
Out of stock: 1.6%
Avg brand age: 46 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

23 falling

Sellers

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

38%

Top 20: 79%

Open market

30%

Astrobrights18%
TUXIYA16%
Goefun12%
FLIPPED11%
Pikalon8%
Topeen6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 4.3×

Open Trend

Top pink cardstock search terms

pink cardstock86K/yr -45.8%7.9% conv.
pink card stock17K/yr -32.4%8.2% conv.
pink cardstock paper12K/yr -37.9%5.9% conv.
pink cardstock paper 8.5 x 1114K/yr -44.0%10.9% conv.
cardstock pink8K/yr -27.9%6.3% conv.
pink card stock paper 8.5 x 115K/yr -38.8%13.2% conv.
cardstock paper pink3K/yr -38.7%3.4% conv.
card stock pink3K/yr -43.3%7.9% conv.

All search terms

Top pink cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cardstock 8.5 x 11 Cardstock Paper 65lb/180gsm Card Stock for Printer Cover Card stock Paper for Printer Drawing Gift tags Invitations Christmas Card Making (Pink 40 Sheets)

FLIPPED$6.054.8★306 rev

40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations

TUXIYA$7.864.8★53 rev

Astrobrights Mega Collection Colored Cardstock Neon Pink 320 Sheets 65 lb/176 gsm 8.5 x 11 - MORE SHEETS! (91681)

Astrobrights$18.964.8★292 rev

100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations

TUXIYA$15.414.8★141 rev

Astrobrights Colored Card Stock Bright Color Cover Paper 8 1/2 x 11 FSC Certified 65 Lb Pulsar Pink 250 Count (Pack of 1)

Astrobrights$16.364.6★472 rev

Newest

by launch date

40 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer Paper for Printing Card Making DIY Crafts School Supplies Party Decorations

TUXIYA$7.8653 rev

2mo ago

100 Sheets 8.5 x 11 Colored Cardstock 5 Assorted Pink Shades of 180GSM/65LB Construction Paper Pink Cardstock Printer paper for Card Making DIY Crafts School Supplies Party Decorations

TUXIYA$15.41141 rev

7mo ago

25 Sheets Pink Cardstock 8.5 x 11 Goefun 5 Colors Colored Cardstock Paper 80lb Pink Construction Paper Assorted Colors Perfect for Crafts DIY Cards Valentines Day

Goefun$9.6526 rev

9mo ago

40 Sheets Colored Cardstock 8.5 x 11 Construction Paper Pink Card Stock Paper Cardstock Printer Paper for Halloween Mothers Day Christmas Wedding Invitations DIY Cards Photo Art and Crafts

Gehanfai$6.87121 rev

10mo ago

Pink Cardstock 8.5 x 11 Colored Cardstock Paper Printer Paper 40 Sheets Pink Card Stock for Birthday Invitations Art Drawing Menus DIY Cards Tags Crafts School Office Printing

Vishoitty$7.88339 rev

10mo ago

What buyers say about pink cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Colors are great”

Paper Quality14%

“This was nice thick paper”

Quality-Overall13%

“Great product for Amazon”

Advertised Vs Actual Product12%

“As advertised”

Thickness8%

“The cards took is just the right thickness”

Print Quality4%

“Great color and easy to print on”

Paper Brightness4%

“Good quality color paper”

Durability2%

“Very durable”

Brightness/Shine/Glow2%

“Very bright”

Value For Money2%

“Good value for the money”

What buyers complain about

Color33%

“Not the pink that is pictured at all”

Thickness7%

“Not thick”

Paper Quality6%

“NOT VELLUM PAPER”

Advertised Vs Actual Product6%

“I ordered this for an event and when I opened it it was this bright pink, not at all like the light pink in the image, false advertising”

Functionality-Overall3%

“Won't feed through printer”

Size-Overall3%

“Smaller than expected”

Dispensing Mechanism3%

“Won't feed through printer”

Weight Light3%

“Not as heavy weighted like I thought”

Display Colors3%

“There is much less variation between the colors in the paper I received than what I see from other customers”

Value For Money2%

“My only complaint would be that it seems a bit high priced for 100 sheets in today's economy”

Top return reasons

Color41%

Size-Overall12%

Value For Money10%

Paper Quality10%

Advertised Vs Actual Product5%

Display Colors4%