Is pink and red ribbon profitable to sell on Amazon United States?

The niche generates $43K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -83.0%. Flapen's verdict: Skip it (34/100).

How competitive is the pink and red ribbon niche?

13 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in pink and red ribbon?

Top complaints mined from reviews: Size-Overall. The return rate is 3.7%.

What does it cost to enter the pink and red ribbon niche?

Listings span $5.68–$17.12; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.

pink and red ribbon

Skip it

Soft demand (-83.0% this quarter) — this niche doesn't clear our bar today.

Review moat

Great186.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.46

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$5.68–$17.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$43K

$43K/yr · 53K searches

Growth

Bad-83.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, pink and red ribbon is a $43K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 34/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

pink and red ribbon market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $28K–$38K; units × avg price
Conversion rate: 8.5%
Avg BSR: #6,918
Page quality: 0%
Prime: 94%
Sponsored: 69%
Out of stock: 17.0%
Avg brand age: 33 months
Avg seller age: 218 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

BEALIFOUAM22%
CHMOART15%
Meseey14%
HairChrysm11%
JarThenaAMCS8%
ASTARON8%

Demand

Weekly Amazon search volume, last 25 weeks — -83.0% search growth over the last 90 days.

Open Trend

Top pink and red ribbon search terms

pink and red ribbon23K/yr -83.1%4.5% conv.
red and pink ribbon16K/yr -83.6%4.7% conv.
pink red ribbon4K/yr -83.0%1.7% conv.
pink and red striped ribbon4K/yr -80.8%7.1% conv.
pink and red christmas ribbon6K/yr -13.6%2.6% conv.

All search terms

Top pink and red ribbon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHMOART Wedding Pink Red Ribbon for Crafting 3/5 Inch Grosgrain Ribbons Anniversary Holiday Ribbons for Gift Wrapping Hair Bow Accessories DIY Sewing

CHMOART$7.955.0★12 rev

Meseey Red and Pink Stripe Wired Ribbon 1.5 Inch x 10 Yards Wired Edge Striped Ribbon for Gift Wrapping Wreaths Valentines Day Birthday Baby Shower Crafts & Party Decorations

Meseey$9.754.7★78 rev

2 Rolls Red Pink Ribbon 3/8 Inch x 50 Yards Satin Pink Red Fabric Ribbon for Flower Bouquets Gift Wrapping DIY Crafts Birthday Cakes Holiday Wedding Party and Mothers Day Decorations

BEALIFOUAM$5.684.6★217 rev

6 Rolls Pink Satin Ribbon 3/8 Inch Total 60 Yards Red White Pink Ribbon for Gift Wrapping Flower Bouquet Craft Wedding Decoration

HairChrysm$8.895.0★7 rev

JarThenaAMCS 3 Rolls Pink Red Grosgrain Ribbon Stripe Craft Ribbons 15 Yard Gift Wrap Ribbon for Wedding Birthday Christmas Wreath Hair Bow DIY Craft Accessories 0.4 0.7 1

JarThenaAMCS$9.850.0★0 rev

Newest

by launch date

JarThenaAMCS 3 Rolls Pink Red Grosgrain Ribbon Stripe Craft Ribbons 15 Yard Gift Wrap Ribbon for Wedding Birthday Christmas Wreath Hair Bow DIY Craft Accessories 0.4 0.7 1

JarThenaAMCS$9.850 rev

4mo ago

Spring Pink Red Stripes Wired Edge Ribbons for Bow Making Baby Shower Ribbon Bows Accessories for Crafting Gift Wrapping Decorations

Vickasi$9.988 rev

4mo ago

39 Pcs Pink Red Satin Ribbon Bows for Wall Decor Pre-Tied Bows for Party Backdrop Baby Shower Wedding Birthday Room Decor

YonJeeky$10.318 rev

5mo ago

Whaline Stripe Wired Edge Ribbon Craft Ribbons Pink Red Fabric Ribbon for Wreath Bow Anniversary Wedding Spring DIY Wrapping Party Decor 12 Yard

Whaline$9.352 rev

6mo ago

Meseey Red and Pink Stripe Wired Ribbon 1.5 Inch x 10 Yards Wired Edge Striped Ribbon for Gift Wrapping Wreaths Valentines Day Birthday Baby Shower Crafts & Party Decorations

Meseey$9.7578 rev

7mo ago

What buyers say about pink and red ribbon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“they're well constructed”

Color20%

“Soooo perfect for the coloring”

Advertised Vs Actual Product15%

“Better than I expected”

Value For Money12%

“You get a lot of ribbon for the price”

Gifting Purpose8%

“Perfect for birthdays, photo setups, gift wrapping, or little DIY projects”

Embellishment/Embroidery Quality7%

“Overall, a cute decoration bow set thats perfect for a variety of occasions”

Design-Overall4%

“which helps create a nice layered look when arranging them on a wall or backdrop”

Ease Of Use3%

“were pretty easy to straighten out”

Upholstery/Fabric Quality2%

“the satin looks pretty”

Weight Light1%

“lightweight”

What buyers complain about

Size-Overall33%

“These came in only two sizes as opposed to the 3 sizes advertised”

Top return reasons

Size-Overall23%

Color19%

Thin14%

Display Colors8%

Advertised Vs Actual Product8%

Material Quality8%

Functionality-Overall5%

Quality-Overall4%

Value For Money4%

Thickness3%

Common questions

Is pink and red ribbon profitable to sell on Amazon United States?: The niche generates $43K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -83.0%. Flapen's verdict: Skip it (34/100).
How competitive is the pink and red ribbon niche?: 13 brands and 15 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in pink and red ribbon?: Top complaints mined from reviews: Size-Overall. The return rate is 3.7%.
What does it cost to enter the pink and red ribbon niche?: Listings span $5.68–$17.12; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.