Skip to content

Pinewood Derby Wheels

Fail

Demand is soft, at -75.8% this quarter, so Pinewood Derby Wheels is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$41K/yr49K searches / yr
90-day growth
-75.8%search demand this quarter
Competition
56%top-5 click share · 13 brands · 20 sellers

Flapen Score

Pinewood Derby Wheels against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pinewood Derby Wheels is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinewood Derby Wheels market on Amazon at a glance

Shoppers on Amazon United States searched for Pinewood Derby Wheels 49K times last year and spent an estimated $41K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-75.8%
Conversion, latest week
4.7%
Market size, estimated
$41Ka year
Peak month
January11.5× the quietest month
Top search term
pinewood derby wheels35K searches a year

02 · Price

A sale here is worth $17.84.

Listings sell for $17.84 on average, from $8.87 to $38.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.84 that is $2K to $4K a year per listing.

Average price
$17.84inside the $15 to $100 sweet spot
Price range
$8.87–$38.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #26 within Model & Hobby Building. It carries 157 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
13.4%
Average rank
#26in Model & Hobby Building
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
157per listing
Listings tracked
26

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pinewood Derby Wheels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

56%

Top 20: 94%

Open market

12%

  • Brand 134%
  • Brand 221%
  • Brand 318%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 12%)

Demand

Pinewood Derby Wheels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 11.5×

Search terms

Top Pinewood Derby Wheels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinewood derby wheels35K/yr
  • pinewood derby wheels and axles7K/yr
  • derby car wheels3K/yr
  • pinewood derby car wheels4K/yr

Reviews and returns

What reviews say buyers love and hate about Pinewood Derby Wheels

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Wheel Quality”
16%of negative reviews mention “Value For Money”
2.6%of orders come back
“albet more expensive”
A buyer, on “Value For Money”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pinewood Derby Wheels questions

Answered from the same tracked data.