pinewood derby wheels
Skip itSoft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great157.08avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Price range
Great$8.87–$38.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$41K$41K/yr · 49K searches
Growth
Bad-75.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pinewood derby wheels is a $41K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 41/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pinewood derby wheels market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $71K–$89K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 13.4%
- Avg brand age
- 46 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
20
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
12%
- Maximum Velocity!34%
- Pintwood Pro21%
- Boy Scouts of America18%
- Soulchen7%
- Timtin4%
- EUDAX3%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -75.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 11.5×
Top pinewood derby wheels search terms
- pinewood derby wheels35K/yr
- pinewood derby wheels and axles7K/yr
- derby car wheels3K/yr
- pinewood derby car wheels4K/yr
Top pinewood derby wheels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maximum Velocity Derby Wheels & Axles | Bulk Pack (12) | Wheels for Pinewood Cars
Maximum Velocity!$33.004.7★50 rev
Pine Derby Car Official Scout Speed Wheels and Axles | Professionally Lathed | Pinewood Car Wheels | Maximum Velocity
Maximum Velocity!$21.344.4★439 rev
Official Pinewood Derby Wheels and Axels (Black)
Boy Scouts of America$10.864.6★221 rev
Official Pinewood Derby Wheels and Axles (Pink)
Boy Scouts of America$10.874.8★114 rev
Full Set of Polished Axles and Lathed Wheels from Official BSA Car Kit for Derby Cars | Rule-Compliant | Precision-Engineered for Maximum Speed | Winning Races for Over 20 Years
Pintwood Pro$19.844.4★108 rev
Newest
by launch date
Soulchen Derby Car Wheels and Axles Kit Official Polished Wheels and Axles for Race Model Professionally Lathed(12 Sets)
Soulchen$26.1913 rev
Timtin 12 Set Derby Car Wheels and Axles Kit Polished Wheels and Axles Compatible with Pinewood Derby Car Kit for Multi Race Projects with Storage Box
Timtin$20.519 rev
pinedash pro Pinewood Axles - 8pcs Derby Car Axles - Polished Pinewood Axles Kit | Derby Grooved Car Axles Pine Derby Wheels Axles Speed | Machined for Derby car Racing - 2 Grooves Minimizes Friction
pinedash pro$12.0225 rev
BBTO 6 Sets Pine Car Kit Pine Derby Wheels and Axles Derby Bulk Wheels (Blue)
BBTO$17.038 rev
BBTO 12 Sets Pine Car Kit Pine Derby Wheels and Axles Derby Bulk Wheels (Blue)
BBTO$23.688 rev
Trending
90-day click momentum
Pine Car P347 Racing Wheels
Pinecar$10.595.0★
Timtin 12 Set Derby Car Wheels and Axles Kit Polished Wheels and Axles Compatible with Pinewood Derby Car Kit for Multi Race Projects with Storage Box
Timtin$20.513.9★
Soulchen Derby Car Wheels and Axles Kit Official Polished Wheels and Axles for Race Model Professionally Lathed(12 Sets)
Soulchen$26.194.0★
BBTO 12 Sets Pine Car Kit Pine Derby Wheels and Axles Derby Bulk Wheels (Blue)
BBTO$23.685.0★
Official Pinewood Derby Wheels and Axles (Pink)
Boy Scouts of America$10.874.8★
What buyers say about pinewood derby wheels
What buyers praise and complain about, mined from review topics.What buyers love
“Nice wheels”
“Great value”
“Easy to Use”
“well made worth the money”
“Very happy with the color”
“Works well”
“As expected”
“the size is perfect for my build”
“First place finishes in every heat”
“Great for Pinewood”
What buyers complain about
“albet more expensive”
“Poor quality control”
“NO HELP WITH DEFECTIVE DEVICE”
“Difficult directions to follow”
“These are cheap Chinese wheels sold at a steep premium”
“no longevity and nails dont hold”
“Tool doesn't work”
“The axles provided are non-magnetic”
“they are significantly heavier than the wheels included in the inexpensive bulk kits”
“may not pass BSA inspection”
Top return reasons
Common questions
- Is pinewood derby wheels profitable to sell on Amazon United States?
- The niche generates $41K/yr across 26 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -75.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the pinewood derby wheels niche?
- 13 brands and 20 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in pinewood derby wheels?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Defective Material/Parts. The return rate is 2.6%.
- When does demand for pinewood derby wheels peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 11.5× the quietest.
- What does it cost to enter the pinewood derby wheels niche?
- Listings span $8.87–$38.47; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.