Is pinewood derby graphite profitable to sell on Amazon United States?

The niche generates $19K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -83.3%. Flapen's verdict: Skip it (28/100).

How competitive is the pinewood derby graphite niche?

5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pinewood derby graphite?

Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Product Condition. The return rate is 1.2%.

When does demand for pinewood derby graphite peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 21.8× the quietest.

What does it cost to enter the pinewood derby graphite niche?

Listings span $7.30–$12.98; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.

pinewood derby graphite

Skip it

Soft demand (-83.3% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great303.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.46

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$19K

$19K/yr · 12K searches

Growth

Bad-83.3%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$7.30–$12.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pinewood derby graphite is a $19K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 28/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pinewood derby graphite market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $28K–$38K; units × avg price
Conversion rate: 16.7%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 210 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Maximum Velocity!41%
DZrudun22%
FATSTORE15%
DerbyCraftPro14%
Kypikosp8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -83.3% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 21.8×

Open Trend

Top pinewood derby graphite search terms

pinewood derby graphite6K/yr -84.2%10.7% conv.
pinewood derby graphite lubricant3K/yr -77.3%6.7% conv.
pinewood derby graphite powder3K/yr -86.4%6.3% conv.

All search terms

Top pinewood derby graphite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maximum Velocity Premium Pinewood Car Graphite Powder | Easy Application tip for DerbyCar Wheels & Axles | Graphite Lubricant for Pine Derby Kits

Maximum Velocity!$12.984.8★1,233 rev

DZrudun Graphite Powder 0.5oz Dry Powdered Graphite Lubricant for Locks

DZrudun$9.094.6★113 rev

Graphite Powder for Pinewood Car Derby Racing 1.2oz Dry Graphite Lubricant with Precision Tip Nozzle Axle and Wheel Lube Non-Oily for Faster Runs

FATSTORE$7.304.4★35 rev

DerbyCraftPro Graphite Powder Lubricant 0.5oz Powdered Graphite for Locks

DerbyCraftPro$8.834.6★43 rev

Kypikosp 0.5OZ Graphite Powder for Pinewood Car Lubricant Powder Dry Lube Door Hinge Lubricant Lock Graphite Spray paired with Derby Car Weights Kits Wheels Axles Diminish Friction increase speed

Kypikosp$9.074.7★93 rev

Newest

by launch date

Graphite Powder for Pinewood Car Derby Racing 1.2oz Dry Graphite Lubricant with Precision Tip Nozzle Axle and Wheel Lube Non-Oily for Faster Runs

FATSTORE$7.3035 rev

7mo ago

DerbyCraftPro Graphite Powder Lubricant 0.5oz Powdered Graphite for Locks

DerbyCraftPro$8.8343 rev

11mo ago

Kypikosp 0.5OZ Graphite Powder for Pinewood Car Lubricant Powder Dry Lube Door Hinge Lubricant Lock Graphite Spray paired with Derby Car Weights Kits Wheels Axles Diminish Friction increase speed

Kypikosp$9.0793 rev

1y ago

DZrudun Graphite Powder 0.5oz Dry Powdered Graphite Lubricant for Locks

DZrudun$9.09113 rev

1y ago

Maximum Velocity Premium Pinewood Car Graphite Powder | Easy Application tip for DerbyCar Wheels & Axles | Graphite Lubricant for Pine Derby Kits

Maximum Velocity!$12.981,233 rev

6y ago

What buyers say about pinewood derby graphite

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Good for the price”

Ease Of Use17%

“Ease of use”

Quality-Overall13%

“This was good quality graphite powder for the price”

Efficiency11%

“Works well”

Advertised Vs Actual Product7%

“Worked as advertised”

Ease Of Cleaning6%

“Highly recommended for anyone looking for a clean”

Locking Mechanism4%

“the lock started working smoothly within 30 seconds”

Soft Feel4%

“Makes it smoother”

Wheel Quality3%

“it does help the wheels turn more smoothly”

Size-Overall1%

“love the needle as sized applicator”

What buyers complain about

Ease Of Cleaning23%

“Can be messy if you apply too much”

Value For Money14%

“Overpriced”

Product Condition14%

“Came visibly used with half gone already”

Leak-Proof7%

“Bought 2 bottle both arrived leaking graphite all over the package”

Adhesion/Stickiness4%

“then it starts sticking again”

Top return reasons

Value For Money22%

Functionality-Overall15%

Leak-Proof11%

Advertised Vs Actual Product10%

Size-Overall10%

Defective Material/Parts9%

Product Condition6%

Jamming/Clogging3%

Quality-Overall2%

Color1%

Common questions

Is pinewood derby graphite profitable to sell on Amazon United States?: The niche generates $19K/yr across 5 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -83.3%. Flapen's verdict: Skip it (28/100).
How competitive is the pinewood derby graphite niche?: 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pinewood derby graphite?: Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Product Condition. The return rate is 1.2%.
When does demand for pinewood derby graphite peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 21.8× the quietest.
What does it cost to enter the pinewood derby graphite niche?: Listings span $7.30–$12.98; the average listing price is $9.46 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.