pinewood derby decals
Skip itSoft demand (-87.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible90.9avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Market size
Bad$13K$13K/yr · 49K searches
Growth
Bad-87.9%90-day search growth — must beat 0% to launch
Price range
Bad$4.91–$13.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pinewood derby decals is a $13K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 34/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pinewood derby decals market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $27K–$35K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,250
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 8.6%
- Avg brand age
- 48 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
33
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
12%
- OCQOTAT30%
- MotiMind21%
- Derbopine16%
- Boy Scouts of America14%
- Woodland Scenics4%
- Frienda4%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -87.9% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 36.9×
Top pinewood derby decals search terms
- pinewood derby decals26K/yr
- pinewood derby stickers8K/yr
- derby car stickers4K/yr
- pinewood derby car decals5K/yr
- pinewood derby car stickers5K/yr
Top pinewood derby decals products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OCQOTAT 3 Pcs Derby Car Sticker Set-Racing Numbers Flags Lights Stripes & Flame Decals - Peel & Stick Car Stickers for Derby Cars Cool Decorations&Accessories for Your Vehicle
OCQOTAT$8.364.6★60 rev
Derby Car Stickers Set of 3 Pine Wood Decal Sheets (34 Designs) Ideal for Decorating Your Pinewood Cars
Derbopine$7.974.2★21 rev
MotiMind 6 Pcs Derby Car Sticker Set Purple Flames Theme Racing Stickers Flame Stripes Wheel Decals Serial Numbers Dashboard and Headlights More Decals for Your Derby Car
MotiMind$9.794.4★47 rev
MotiMind 6 Pcs Car Sticker Set Flames Theme Blue Racing Stickers Cool Stripes Numbers Flame Knots and More Decals for Derby
MotiMind$9.494.4★47 rev
OCQOTAT 5PCS Derby Car Sticker Set-Racing Numbers Flags Lights Stripes & Flame Decals - Peel & Stick Car Stickers for Derby Supplies Cars Cool Decorations&Accessories for Your Vehicle
OCQOTAT$13.014.6★60 rev
Newest
by launch dateMotiMind 6 Pcs Derby Car Sticker Set Purple Flames Theme Racing Stickers Flame Stripes Wheel Decals Serial Numbers Dashboard and Headlights More Decals for Your Derby Car
MotiMind$9.7947 rev
MotiMind 6 Pcs Derby Car Sticker Set Gold Flames Theme Racing Stickers Stripes Wheels Gauges More Decals for Your Derby Car
MotiMind$10.4947 rev
MotiMind 6 Pcs Derby Car Sticker Set Purple Unicorn Theme Racing Stickers Stars Numbers Nebula Meteor More Decals for Your Derby Car
MotiMind$7.9347 rev
Derby Car Stickers Set of 3 Pine Wood Decal Sheets (34 Designs) Ideal for Decorating Your Pinewood Cars
Derbopine$7.9721 rev
OCQOTAT 5PCS Derby Car Sticker Set-Racing Numbers Flags Lights Stripes & Flame Decals - Peel & Stick Car Stickers for Derby Supplies Cars Cool Decorations&Accessories for Your Vehicle
OCQOTAT$13.0160 rev
Trending
90-day click momentumMotiMind 6 Pcs Car Sticker Set Flames Theme Blue Racing Stickers Cool Stripes Numbers Flame Knots and More Decals for Derby
MotiMind$9.494.4★
MotiMind 6 Pcs Derby Car Sticker Set Purple Flames Theme Racing Stickers Flame Stripes Wheel Decals Serial Numbers Dashboard and Headlights More Decals for Your Derby Car
MotiMind$9.794.4★
24 Sheets Car Stickers for Kids DIY Race Car Sticker
OTAITY$5.604.8★
MotiMind 6 Pcs Derby Car Sticker Set Flags Theme Racing Stickers Cool Stripes Flame Numbers Lights and More Decals for Your Derby Car
MotiMind$8.044.4★
MotiMind 6 Pcs Derby Car Sticker Set Purple Unicorn Theme Racing Stickers Stars Numbers Nebula Meteor More Decals for Your Derby Car
MotiMind$7.934.4★
What buyers say about pinewood derby decals
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety for Pinewood Derby cars”
“Adhesive works well”
“Looks good and easy to use”
“Very helpful for the derby car”
“As described”
“Make sure the surface is smooth and clean”
“Bright, fun designs kids love”
“It added that extra excitement seeing their cars come together”
“The size worked well for standard derby cars”
“Works fine looks good”
What buyers complain about
“Not very sticky”
“Hard to open”
“Overpriced”
“Total garbage”
“Paper thin rub on transfers that dont even stick”
“Dont stick to painted cars”
“Hard to peel off and folded and broke into smaller pieces very easily”
Top return reasons
Common questions
- Is pinewood derby decals profitable to sell on Amazon United States?
- The niche generates $13K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -87.9%. Flapen's verdict: Skip it (34/100).
- How competitive is the pinewood derby decals niche?
- 11 brands and 33 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in pinewood derby decals?
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Value For Money. The return rate is 2.4%.
- When does demand for pinewood derby decals peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 36.9× the quietest.
- What does it cost to enter the pinewood derby decals niche?
- Listings span $4.91–$13.01; the average listing price is $8.87 (sweet spot $15–$100). The average incumbent carries 91 reviews — the moat a new listing must climb.