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Pinewood Derby Car Kit

Fail

Demand is soft, at -69.3% this quarter, so Pinewood Derby Car Kit is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$255K/yr275K searches / yr
90-day growth
-69.3%search demand this quarter
Competition
50%top-5 click share · 14 brands · 46 sellers

Flapen Score

Pinewood Derby Car Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pinewood Derby Car Kit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pinewood Derby Car Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Pinewood Derby Car Kit 275K times last year and spent an estimated $255K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-69.3%
Conversion, latest week
3.2%
Market size, estimated
$255Ka year
Peak month
January7.9× the quietest month
Top search term
pinewood derby car kit137K searches a year

02 · Price

A sale here is worth $29.42.

Listings sell for $29.42 on average, from $9.00 to $78.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $29.42 that is $7K to $15K a year per listing.

Average price
$29.42inside the $15 to $100 sweet spot
Price range
$9.00–$78.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$7K–$15K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.0% of listings are out of stock. The average listing ranks #0 within Model & Hobby Building. It carries 191 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
26.0%
Average rank
#0in Model & Hobby Building
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
191per listing
Listings tracked
31

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pinewood Derby Car Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

46

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

15%

  • Brand 135%
  • Brand 225%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (8 brands, 15%)

Demand

Pinewood Derby Car Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 7.9×

Search terms

Top Pinewood Derby Car Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pinewood derby car kit137K/yr
  • pinewood derby car41K/yr
  • pine wood derby cars kits22K/yr
  • soap box derby car kit10K/yr
  • pinewood derby cars14K/yr
  • derby car kit14K/yr
  • pinewood derby kit14K/yr
  • derby car10K/yr
  • derby cars5K/yr
  • pinewood derby kits4K/yr

Reviews and returns

What reviews say buyers love and hate about Pinewood Derby Car Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Adhesion/Stickiness”
2.1%of orders come back
“Dont use the glue that came with the kit”
A buyer, on “Adhesion/Stickiness”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pinewood Derby Car Kit questions

Answered from the same tracked data.