pinewood derby
Skip itSoft demand (-85.8% this quarter) — this niche doesn't clear our bar today.
Price range
Great$6.88–$78.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$18.35avg listing price — sweet spot $15–$100
Review moat
Great420.49avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 98K searches
Growth
Bad-85.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, pinewood derby is a $62K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
pinewood derby market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $110K–$147K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 8.8%
- Avg brand age
- 49 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
66
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
30%
Top 20: 69%
Open market
17%
- Pintwood Pro33%
- Maximum Velocity!26%
- Derbopine11%
- Boy Scouts of America5%
- pinedash pro4%
- Red Dirt Derby4%
- Open — no brand owns it (11 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -85.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 23.8×
Top pinewood derby search terms
- pinewood derby64K/yr
- pinewood derby accessories10K/yr
- pintwood pro5K/yr
- pinewood derby supplies5K/yr
- pinewood derby car accessories7K/yr
- pinewood3K/yr
- pinewood pro4K/yr
Top pinewood derby products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pinewood Pro PRO Driller Tool for use in Derby Cars | Create Straight Axle Holes 2.5 Degree Axle Holes and Raised Wheel Holes | Make Your car Faster | Save time with This Drill jig
Pintwood Pro$25.204.7★1,318 rev
PRO Axle Inserter Guide: Easy Accurate Alignment for Pinewood Derby car axles | Improve Your Track Times and Reduce Friction with Perfectly Straight axles in Seconds
Pintwood Pro$9.894.5★1,263 rev
Maximum Velocity Derby Car Kits | Bulk Pack (12) | Pine Block Kits Includes Wheels & Axles | Pinewood Car Kits
Maximum Velocity!$58.764.8★435 rev
Maximum Velocity! Pine Derby Car Tool | DerbyCar Center of Gravity Stand | Accurately & Easily Measure COG for Pinewood Car Kits
Maximum Velocity!$14.734.6★172 rev
Pinewood Car Kit Wheel Turning Mandrel Tool with 20 Sandpaper Sheets (120 & 220 Grit) Derby Accessories for Wheel Polishing and Shaping
Derbopine$8.874.1★39 rev
Newest
by launch date
Pinewood Stainless Steel Weights 5.625 OZ (24 pcs 3/8 Inch) and Center of Gravity Stand Derby Car Kit for Racing Car Balance & Speed Optimization
Derbopine$22.7716 rev
Pinewood Stainless Steel Weights 9.375 OZ (40 pcs 3/8 Inch) Derby Car Kit for Racing Car Balance & Speed Optimization
Derbopine$15.8935 rev
Pinewood Car Kit Wheel Turning Mandrel Tool with 20 Sandpaper Sheets (120 & 220 Grit) Derby Accessories for Wheel Polishing and Shaping
Derbopine$8.8739 rev
OCQOTAT 3 Pcs Derby Car Sticker Set-Racing Numbers Flags Lights Stripes & Flame Decals - Peel & Stick Car Stickers for Derby Cars Cool Decorations&Accessories for Your Vehicle
OCQOTAT$8.3660 rev
Cinnvoice 7 Pcs Cars Kits Bulk Racing Accessories Basic Racing Cars Kits Lightweight for Speed and Style Plastic Parts Stand Out Equipped for Speed
Cinnvoice$11.8110 rev
Trending
90-day click momentum
Pinewood Car Machined Polished and 2.5 Degree Bent Axles - (2 Axles) for Rail Riding - Angled Head to Reduce Friction and Increased Axle Diameter to Reduce Wheel Wobble to Increase Speed
Red Dirt Derby$12.974.3★
Pinewood Stainless Steel Weights 9.375 OZ (40 pcs 3/8 Inch) Derby Car Kit for Racing Car Balance & Speed Optimization
Derbopine$15.894.5★
Maximum Velocity Derby Car Kit | Shaped Bulk Pack (12) | Pre-Shaped Pine Block Kits Includes Wheels & Axles |Pinewood Car Kits
Maximum Velocity!$78.064.7★
BSA Pinewood Derby Accessories Kit - 6 Piece Racing Accessories for PWD Car Boy Scouts of America
Boy Scouts of America$12.604.4★
Maximum Velocity Derby Car Kits | Bulk Pack (12) | Pine Block Kits Includes Wheels & Axles | Pinewood Car Kits
Maximum Velocity!$58.764.8★
What buyers say about pinewood derby
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“easy to read”
“worked appropriately”
“Good price”
“Nice variety of sizes”
“They work and have been on the bike for a month”
“worked great on the wheels”
“Adhesive works well”
“Good Design”
“Good weight, held in place beautifully”
What buyers complain about
“Poor quality control”
“not as precise as described”
“WAY cheaper”
“they are significantly heavier than the wheels included in the inexpensive bulk kits”
“Hard to make it fit”
“These are cheap Chinese wheels sold at a steep premium”
“Couldn't use at all”
“the directions were very confusing”
“NO HELP WITH DEFECTIVE DEVICE”
“it does nothing”
Top return reasons
Common questions
- Is pinewood derby profitable to sell on Amazon United States?
- The niche generates $62K/yr across 51 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -85.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the pinewood derby niche?
- 17 brands and 66 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in pinewood derby?
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 2.1%.
- When does demand for pinewood derby peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 23.8× the quietest.
- What does it cost to enter the pinewood derby niche?
- Listings span $6.88–$78.06; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.