Is pin cushion profitable to sell on Amazon United States?

The niche generates $332K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).

How competitive is the pin cushion niche?

18 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in pin cushion?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Cushion. The return rate is 1.1%.

When does demand for pin cushion peak?

Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the pin cushion niche?

Listings span $2.64–$16.23; the average listing price is $8.44 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.

pin cushion

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($2.64–$16.23) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great467.68

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$332K

$332K/yr · 685K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.44

avg listing price — sweet spot $15–$100

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Price range

Bad$2.64–$16.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, pin cushion is a $332K/yr Amazon United States market (685K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

pin cushion market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $253K–$338K; units × avg price
Conversion rate: 5.7%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 4.1%
Avg brand age: 39 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

28%

Dritz31%
Sizobi10%
Wanshui9%
Zlulary8%
Monipair8%
Eruinfang7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Open Trend

Top pin cushion search terms

pin cushion288K/yr -9.7%4.3% conv.
pin cushions for sewing145K/yr -24.8%4.7% conv.
sewing pin cushion38K/yr -10.1%3.6% conv.
pin cushions for sewing cute33K/yr -15.3%2.5% conv.
pincushion24K/yr -1.9%3.0% conv.
cute pin cushion21K/yr -7.0%1.6% conv.
pin cushions20K/yr -15.4%2.2% conv.
pincushions for sewing14K/yr -8.9%4.3% conv.
tomato pin cushion12K/yr +8.6%6.7% conv.
pincushions16K/yr -10.1%2.1% conv.

All search terms

Top pin cushion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dritz Large Tomato Pin Cushion with Strawberry Emery - 4 Inch Sewing Pincushion Holds Pins & Needles Includes Sharpening Emery

Dritz$5.774.6★695 rev

Cactus-Shaped Pin Cushion in a Pot with Included Sewing Notions | Magnetic Pin Holder | Cute Dcor for Sewing Desks | Perfect Gift for Quilters Sewers Applique & Patchwork Crafters

Monipair$12.774.8★219 rev

Dritz 2-3/4 Tomato Pin Cushion with Strawberry Emery Assorted Colors: Pink Purple & Blue 1 Count

Dritz$2.644.6★304 rev

Sizobi Cute Hedgehog Pin Cushion Soft Plush Pin Cushions for Sewing Needle Holder Sewing Pin Holder Sewing Supplies Accessories Gift for Quilting Embroidery DIY Crafts(Sewing Pins Not Included)

Sizobi$7.474.7★1,645 rev

Pin Cushion Wooden Pincushion Cute Pin Cushions Japanese Style Pincushions Pin Holder Pin Holders for DIY Craft Hair Clip Daily Hand Sewing

Eruinfang$5.884.6★153 rev

Newest

by launch date

Sizobi Cute Hedgehog Pin Cushion Soft Plush Pin Cushions for Sewing Needle Holder Sewing Pin Holder Sewing Supplies Accessories Gift for Quilting Embroidery DIY Crafts(Sewing Pins Not Included)

Sizobi$7.471,645 rev

4mo ago

Sizobi Magnetic Pin Holder with 100 Pcs Ball Head Straight Pins Magnetic Pin Cushions for Sewing Sewing Supplies Needle Magnetic Quilting Pins Holder Organizer Bobby Pins Holder White

Sizobi$7.251,645 rev

7mo ago

Pumpkin Shaped Pin Cushion with Metal Storage Case Sewing Pincushion Storage Set with 100 Pearlescent Ball-tip Sewing Needles Cute Round Needle Holder for Tailoring Quilting Jewelry DIY

NyxGarden$9.4312 rev

7mo ago

Cute Cat Pin Cushion KitAdorable Pincushion with 80 Craft Positioning Pins Wooden Base Pin Cushions for Sewing Quilting and Needlepoint DIY Projects

GadgetNova$12.9820 rev

11mo ago

Cute Wooden Base Needle Pincushions Japanese Style Pin Cushions Round Pin Cushion Sewing Pincushions Needle Holder for Sewing Quilting Needlework DIY Crafts Light Pink

Mozeat Lens$7.2131 rev

1y ago

What buyers say about pin cushion

What buyers praise and complain about, mined from review topics.

What buyers love

Stitch/Finish/Polish10%

“Good assortment of sewing goodies”

Quality-Overall10%

“Great quality and super functional”

Advertised Vs Actual Product10%

“Exactly what I wanted”

Size-Overall9%

“Just the right size for my needs”

Cushion8%

“Cute pin cushion”

Magnetic Strength/Adsorption6%

“Very good magnet”

Value For Money6%

“Great price”

Ease Of Use4%

“which makes grabbing them easy during active use”

Design-Overall3%

“Beautiful and functional”

Storage Capacity3%

“Cute and functional storage solution”

What buyers complain about

Size-Overall32%

“A little too large”

Quality-Overall10%

“Cheap quality”

Cushion7%

“small pin cushion”

Thickness4%

“really not dense enough for my liking”

Color2%

“Wish I could have chosen which color I got”

Advertised Vs Actual Product2%

“Cant blame the manufacturer for that as it was my own fault for not reviewing the description”

Value For Money2%

“Not worth the purchase price”

Material Quality2%

“Only used it for a short time - the outer fabric is cheap”

Design-Overall1%

“Very poor design as pins stab your wrist”

Magnetic Strength/Adsorption1%

“Weak magnet”

Top return reasons

Size-Overall41%

Cushion13%

Advertised Vs Actual Product7%

Color5%

Quality-Overall4%

Material Quality4%

Value For Money3%

Defective Material/Parts3%

Functionality-Overall3%

Locking Mechanism2%

Common questions

Is pin cushion profitable to sell on Amazon United States?: The niche generates $332K/yr across 28 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the pin cushion niche?: 18 brands and 34 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in pin cushion?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Cushion. The return rate is 1.1%.
When does demand for pin cushion peak?: Demand peaks in Jan–Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the pin cushion niche?: Listings span $2.64–$16.23; the average listing price is $8.44 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.