pin backs
Worth a lookShows searches that convert (13.5% search→purchase), but prices mostly outside the sweet spot ($3.18–$10.32) keeps it on the watch list.
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$370K$370K/yr · 449K searches
Review moat
Okay2,452.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.13avg listing price — sweet spot $15–$100
Price range
Bad$3.18–$10.32cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, pin backs is a $370K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
pin backs market data
- Units sold / yr
- 50K–60K
- avg 3,000–4,000/product
- Revenue / yr
- $307K–$368K
- units × avg price
- Conversion rate
- 13.5%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
19
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
29%
- TTSAM19%
- DECYOOL15%
- JIANYI12%
- uadbau11%
- Ceryvop9%
- Weico6%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +7.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top pin backs search terms
- pin backs233K/yr
- pin backings37K/yr
- pin back28K/yr
- enamel pin backs26K/yr
- lapel pin backs26K/yr
- pin backing20K/yr
- pin backs for enamel pins12K/yr
- butterfly clutch pin backs6K/yr
- backs for pins9K/yr
- hat pin backs8K/yr
Top pin backs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lapel Pin Backings - Butterfly Clutch Pin Backs in PVC Rubber for Uniform Badge Replacement (Black Pack of 50)
TTSAM$4.124.7★4,854 rev
DECYOOL 30 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp
DECYOOL$6.724.7★10,607 rev
50PCS Rubber Pin Backs PVC Lapel Pin Backings Replacement for Enamel Pins Badges Hats Brooch Tie Tack Butterfly Clutch Cap Keepers Securely Hold Pins & Accessories - Black
uadbau$7.084.7★144 rev
JIANYI Lock Pin Backs for Lapel Pins 50 Pack
JIANYI$4.044.8★296 rev
Ceryvop 30 PCS Locking Pin Backs Keepers Clasp Metal Pin Locks Back
Ceryvop$6.024.7★2,277 rev
Newest
by launch date
50PCS Rubber Blank Pin Backs Clutch Rubber Pin Backs Butterfly Clutch Pins Tie Tacks Blank Pins for Uniform Badges Backing Holder Clasp Lapel Pin Enamel Pins.
YARUKIMA$3.1830 rev
50PCS Rubber Pin Backs PVC Lapel Pin Backings Replacement for Enamel Pins Badges Hats Brooch Tie Tack Butterfly Clutch Cap Keepers Securely Hold Pins & Accessories - Black
uadbau$7.08144 rev
70 Pcs Locking Pin Backs Metal Pin Locks for Enamel Badge and Brooches
Okxiri$7.52190 rev
50pcs Rubber Pin Backs PVC Butterfly Clutch Enamel Lapel Pin Backings Cap Keepers Replacement for Uniform Badges Comfort Fit Tie Tack Pins Backing Holder Clasp Black
monochef$5.91263 rev
100Pcs Brooch Pin Backs for Jewelry Making Badges & DIY
EllaYIDOI$5.95151 rev
Trending
90-day click momentum50PCS Rubber Blank Pin Backs Clutch Rubber Pin Backs Butterfly Clutch Pins Tie Tacks Blank Pins for Uniform Badges Backing Holder Clasp Lapel Pin Enamel Pins.
YARUKIMA$3.185.0★
50PCS Rubber Pin Backs PVC Lapel Pin Backings Replacement for Enamel Pins Badges Hats Brooch Tie Tack Butterfly Clutch Cap Keepers Securely Hold Pins & Accessories - Black
uadbau$7.084.7★
DECYOOL 10 Pieces Metal Pin Backs Locking Pin Keepers Locking Clasp
DECYOOL$5.024.7★
BEADNOVA 50 Pairs Pin Backings Tie Tacks Blank Pins with Rubber Backings Pinbacks for Crafts (Silver Black 50 Sets)
BEADNOVA$7.024.7★
BEADNOVA Rubber Pin Back Butterfly Clutch Backings Pin Cap Replacement for Badges Lapel Pinback (50pcs)
BEADNOVA$5.084.7★
What buyers say about pin backs
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“Great variety”
“So far the lock ability has been very secure”
“Excellent value”
“Fits perfect”
“Easy to use”
“Strong grip”
“Yes helped very much”
“They are durable”
“Secure”
What buyers complain about
“Breakes really easily”
“Poor quality”
“the lock part fell off”
“not easily”
“Breakes really easily”
“The track side of this pin is very tiny”
“Did not work for me”
“I couldnt find a reasonable price so I bought a whole set”
“they slipped off”
“they literally don't do what they're designed to do”
Top return reasons
Common questions
- Is pin backs profitable to sell on Amazon United States?
- The niche generates $370K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the pin backs niche?
- 16 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in pin backs?
- Top complaints mined from reviews: Durability, Quality-Overall, Locking Mechanism. The return rate is 0.8%.
- When does demand for pin backs peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the pin backs niche?
- Listings span $3.18–$10.32; the average listing price is $6.13 (sweet spot $15–$100). The average incumbent carries 2,453 reviews — the moat a new listing must climb.