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Pin Backs

Fail

Prices span $3.21–$15.18, mostly outside the sweet spot, so Pin Backs is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$77K/yr453K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
62%top-5 click share · 18 brands · 24 sellers

Flapen Score

Pin Backs against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pin Backs is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pin Backs market on Amazon at a glance

Shoppers on Amazon United States searched for Pin Backs 453K times last year and spent an estimated $77K. The top 5 brands take 66% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 453K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
453K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
2.7%
Market size, estimated
$77Ka year
Peak month
August1.3× the quietest month
Top search term
pin backs234K searches a year

02 · Price

A sale here is worth $6.35.

Listings sell for $6.35 on average, from $3.21 to $15.18. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $6.35 that is $16K to $19K a year per listing.

Average price
$6.35under the $15 to $100 sweet spot
Price range
$3.21–$15.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$16K–$19K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Jewelry Findings. It carries 2,290 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Jewelry Findings
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
2,290per listing
Listings tracked
24

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pin Backs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

24

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

30%

  • Brand 116%
  • Brand 215%
  • Brand 314%
  • Brand 412%
  • Brand 59%
  • Brand 64%

Demand

Pin Backs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pin Backs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pin backs234K/yr
  • pin backings37K/yr
  • enamel pin backs26K/yr
  • pin back28K/yr
  • lapel pin backs26K/yr
  • pin backing19K/yr
  • butterfly clutch pin backs7K/yr
  • pin backs for enamel pins12K/yr
  • backs for pins9K/yr
  • hat pin backs7K/yr

Reviews and returns

What reviews say buyers love and hate about Pin Backs

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“These are very cheap and bad quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pin Backs questions

Answered from the same tracked data.