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Picture Framing Supplies

Maybe

The top 5 brands take only 50% of clicks. But demand is soft, at -9.1% this quarter, so Picture Framing Supplies is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$84K/yr84K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
38%top-5 click share · 36 brands · 75 sellers

Flapen Score

Picture Framing Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Picture Framing Supplies is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Framing Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Picture Framing Supplies 84K times last year and spent an estimated $84K. The top 5 brands take 50% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
5.7%
Market size, estimated
$84Ka year
Peak month
January1.4× the quietest month
Top search term
picture framing supplies23K searches a year

02 · Price

A sale here is worth $17.42.

Listings sell for $17.42 on average, from $4.78 to $167.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.42 that is $0 to $2K a year per listing.

Average price
$17.42inside the $15 to $100 sweet spot
Price range
$4.78–$167.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #277 within Picture Framing. It carries 693 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#277in Picture Framing
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
693per listing
Listings tracked
52

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
48 months

Products

Top Picture Framing Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

36 falling

Sellers

75

Top-5 brand share

50%

Top 20: 84%

Top-5 click share

38%

Top 20: 70%

Open market

45%

  • Brand 115%
  • Brand 211%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Picture Framing Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Picture Framing Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture framing supplies23K/yr
  • canvas clips10K/yr
  • picture framing tools11K/yr
  • offset clips8K/yr
  • framing supplies7K/yr
  • offset bracket5K/yr
  • canvas clips for picture framing5K/yr
  • picture frame staples4K/yr
  • picture frame tools4K/yr
  • picture frame supplies3K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Framing Supplies

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Adhesion/Stickiness”
1.6%of orders come back
“the adhesive is sticky”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Picture Framing Supplies questions

Answered from the same tracked data.