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Picture Frame Mats

Fail

Demand is soft, at -3.2% this quarter, so Picture Frame Mats is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$176K/yr442K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
45%top-5 click share · 19 brands · 21 sellers

Flapen Score

Picture Frame Mats against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Picture Frame Mats is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Frame Mats market on Amazon at a glance

Shoppers on Amazon United States searched for Picture Frame Mats 442K times last year and spent an estimated $176K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
2.4%
Market size, estimated
$176Ka year
Peak month
January1.2× the quietest month
Top search term
picture frame mats47K searches a year

02 · Price

A sale here is worth $16.53.

Listings sell for $16.53 on average, from $4.85 to $78.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.53 that is $4K to $8K a year per listing.

Average price
$16.53inside the $15 to $100 sweet spot
Price range
$4.85–$78.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #89 within Picture Framing. It carries 2,787 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
96%
Out of stock, average day
1.1%
Average rank
#89in Picture Framing
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
2,787per listing
Listings tracked
47

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Picture Frame Mats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

45%

Top 20: 77%

Open market

20%

  • Brand 130%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Demand

Picture Frame Mats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Picture Frame Mats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture frame mats47K/yr
  • picture mats for frames52K/yr
  • 11x14 mat32K/yr
  • picture mats32K/yr
  • photo mat31K/yr
  • matting for picture frames30K/yr
  • 8x10 mat24K/yr
  • picture matting24K/yr
  • frame mat21K/yr
  • mats for frames19K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Frame Mats

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Frame Quality”
2.9%of orders come back
“Cheap frame”
A buyer, on “Frame Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Picture Frame Mats questions

Answered from the same tracked data.