Is photo tape profitable to sell on Amazon United States?

The niche generates $124K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the photo tape niche?

15 brands and 112 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in photo tape?

Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.8%.

When does demand for photo tape peak?

Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.

What does it cost to enter the photo tape niche?

Listings span $3.74–$60.71; the average listing price is $10.50 (sweet spot $15–$100). The average incumbent carries 3,233 reviews — the moat a new listing must climb.

photo tape

Worth a look

Shows low returns (0.8%), but a small market ($124K/yr) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.74–$60.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.50

avg listing price — sweet spot $15–$100

Growth

Okay+8.4%

90-day search growth — must beat 0% to launch

Review moat

Okay3,232.88

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$124K

$124K/yr · 104K searches

According to Flapen's Amazon United States niche tracking, photo tape is a $124K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 52/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

photo tape market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: $131K–$158K; units × avg price
Conversion rate: 11.3%
Avg BSR: #820
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.7%
Avg brand age: 48 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

112

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

18%

Scotch29%
Secopad21%
MARCADORUS12%
3M8%
HUIRUSO6%
DEYUANCH6%
Open — no brand owns it (9 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.8×

Open Trend

Top photo tape search terms

photo tape19K/yr +12.0%13.1% conv.
tape strips13K/yr -5.5%3.3% conv.
photo tape for scrapbooking10K/yr +21.4%15.6% conv.
double sided photo tape6K/yr +41.1%14.6% conv.
double sided tape for photos6K/yr +25.8%12.2% conv.
photo mounting tape6K/yr +20.5%5.4% conv.
photo adhesive for scrapbooking5K/yr +11.2%15.2% conv.
photo adhesive5K/yr +10.8%7.0% conv.
photo tape for pictures5K/yr +17.4%12.4% conv.
polaroid tape for guest book4K/yr +35.4%10.3% conv.

All search terms

Top photo tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Secopad Scrapbook Tape 4 Pack Double Sided Tape Roller for Crafts Adhesive Glue Runner Scrapbooking Supplies Journaling School Office Teacher Supplies 0.3IN x 26FT Clear Light-Colored Shell

Secopad$7.464.5★8,906 rev

Glue Tape for Scrapbooking Scrapbook Tape 4 Pcs Double Sided Tape Roller for Crafts 26 Ft x 0.31 In Tape Runner Junk Journal Supplies Scrapbook Supplies & Craft Photo Card Making Supplies.

MARCADORUS$8.024.5★2,533 rev

Scotch 6061 Scotch Double Sided Adhesive Roller Tape Runner Permanent Acid-Free Photo-Safe Adhesive for Scrapbooking Photo Mounting and Crafts 0.27 in x 26 ft per Roller Pack of 3

Scotch$8.004.4★4,274 rev

Scotch Adhesive Squares Permanent Double-Sided Tape Squares for Crafting Art Gift Wrapping and More .45 in x .45in. 1-Pack 1000 Total

Scotch$6.154.7★2,034 rev

HUIRUSO 4 Pack Double Sided Tape Roller Scrapbook Supplies Glue Tape Roller for Crafts Double-Sided Adhesive Tape Runner for Scrapbooking School Office Journaling Supplies (0.31 in X 26.25 ft)

HUIRUSO$6.274.2★3,602 rev

Newest

by launch date

DEYUANCH Upgrade 3X Longer Glue Tape 5-Pack Total 109 Yards Photo-Safe Acid-Free Scrapbook Tape Scrapbook and Junk Journal Supplies 0.31 in 65.62 ft

DEYUANCH$9.9278 rev

5mo ago

DEYUANCH 65.62 ft Extra-Long Glue Tape 0.31 in Wide Scrapbook Tape 5-Pack Photo-Safe Acid-Free Double Sided Tape for Crafts Scrapbook and Junk Journal Supplies (Multicolor)

DEYUANCH$9.65108 rev

5mo ago

Jaloro 1000 Sheets 2 x 6 Pre-Cut Packaging Tape Packing Tape Strips 25 Sheets Per Stack Containing 40 Stacks for Protecting Sealing Packaging Holding Closing Repairing

Jaloro$60.715 rev

8mo ago

Scotch 6061 Scotch Double Sided Adhesive Roller Tape Runner Permanent Acid-Free Photo-Safe Adhesive for Scrapbooking Photo Mounting and Crafts 0.27 in x 26 ft per Roller Pack of 3

Scotch$8.004,274 rev

10mo ago

Secopad 8 Pack Scrapbook Tape Double Sided Tape for Crafts Adhesive Glue Runner for Scrapbooking Journaling Supplies Glue Roller for School Office Teacher 0.3IN x 26FT Light-Colored Shell

Secopad$9.89837 rev

1y ago

What buyers say about photo tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness26%

“stick really well”

Ease Of Use18%

“Easy to store”

Quality-Overall10%

“Excellent product”

Value For Money9%

“Great Value”

Advertised Vs Actual Product5%

“As Advertised”

Efficiency5%

“Very efficient”

Durability3%

“it worked pretty well -- lasted for an expected amount of use”

Strength2%

“Good strength”

Functionality-Overall2%

“Works really well”

Size-Overall2%

“Really like the different sizes”

What buyers complain about

Adhesion/Stickiness36%

“Bad adhesive”

Durability9%

“Does not last”

Functionality-Overall8%

“Didn't work”

Ease Of Use7%

“Difficult to use”

Quality-Overall7%

“quality : cheap”

Value For Money5%

“Not enough product for the price”

Paint Quality3%

“Not good for the paint”

Size-Overall2%

“Appears short to me”

Strength2%

“Not that strong”

Dispensing Mechanism1%

“1/3 of the dispensers was defective”

Top return reasons

Adhesion/Stickiness58%

Functionality-Overall9%

Value For Money8%

Size-Overall6%

Defective Material/Parts5%

Advertised Vs Actual Product4%

Ease Of Use2%

Quality-Overall2%

Product Condition1%

Durability1%

Common questions

Is photo tape profitable to sell on Amazon United States?: The niche generates $124K/yr across 24 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (52/100).
How competitive is the photo tape niche?: 15 brands and 112 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in photo tape?: Top complaints mined from reviews: Adhesion/Stickiness, Durability, Functionality-Overall. The return rate is 0.8%.
When does demand for photo tape peak?: Demand peaks in May–Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the photo tape niche?: Listings span $3.74–$60.71; the average listing price is $10.50 (sweet spot $15–$100). The average incumbent carries 3,233 reviews — the moat a new listing must climb.