peppermint oil for hair growth
Skip itPrices mostly outside the sweet spot ($3.79–$13.89) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 177K searches
Avg price
Bad$8.60avg listing price — sweet spot $15–$100
Review moat
Bad12,331.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
Price range
Bad$3.79–$13.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, peppermint oil for hair growth is a $108K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
peppermint oil for hair growth market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $108K–$129K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
23 rising
Sellers
57
Top-5 brand share
62%
Top 20: 97%
Top-5 click share
52%
Top 20: 93%
Open market
33%
- Difeel22%
- KUKKA essential oils16%
- Handcraft Blends13%
- Hair Thickness Maximizer6%
- SVA ORGANICS6%
- Mielle Organics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
Top peppermint oil for hair growth search terms
- peppermint oil for hair97K/yr
- peppermint oil for hair growth23K/yr
- peppermint hair oil17K/yr
- mint oil for hair10K/yr
- peppermint oil hair10K/yr
- mint hair oil6K/yr
- peppermint hair oil for hair growth6K/yr
- peppermint oil hair growth5K/yr
- peppermint oil for scalp3K/yr
Top peppermint oil for hair growth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Pure Peppermint Oil - 4 Fl Oz Peppermint Essential Oil for Hair Skin Diffuser Aromatherapy & DIY Soap Making Scent
KUKKA essential oils$9.694.6★2,117 rev
Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.744.7★27,338 rev
Difeel Premium Natural Hair Oil - Peppermint Oil 7.1 Ounce - For Dry & Flaky Scalp Cools & Refreshes Hair Leaves Hair Shiny & Soft Provides Immediate & Long Lasting Benefits For Hair
Difeel$8.334.5★2,300 rev
Difeel Premium Natural Hair Oil - Peppermint Oil 2.5 ounce
Difeel$5.614.5★2,813 rev
Peppermint Hair Growth Oil 1oz
Hair Thickness Maximizer$13.894.3★564 rev
Newest
by launch date
MUNUSNA Peppermint Essential Oil 100% Pure & Natural Peppermint Oil 100ML Premium Grade Aromatherapy Oil for Skin Body Hair Care Freshening Air Mood Diffuser Massage Soap and Candle Making
MUNUSNA$6.922,429 rev
SU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener
SU JUABA$7.721,028 rev
Kiss Colors & Care Peppermint Multivitamin Oil for Hair & Skincare Infused with Biotin Vitamin E and Natural Oils for Long-Lasting Hydration & Repair 2.5 fl. oz.
KISS COLORS & CARE$4.18271 rev
Peppermint Essential Oil - 4 oz | 100% Pure & Natural for Aromatherapy Skin Hair & Scalp Care
WALARA$13.4835 rev
OGX Extra Strength Refreshing Scalp + Rosemary Oil Mint Dry Scalp Treatment Peppermint & Witch Hazel Scalp Detox Clarifying Leave-In to Help Remove Buildup and Refresh Shiny Hair Finish 4 fl oz
OGX$9.251,140 rev
Trending
90-day click momentumSU JUABA Peppermint Oil for Hair Diffuser Aromatherapy Air Freshener
SU JUABA$7.724.6★
Difeel Rosemary and Mint Premium Hair Oil with Biotin 8 oz. - Made with Natural Mint & Rosemary Oil for Hair Growth
Difeel$7.694.5★
Peppermint Essential Oil - 4 oz | 100% Pure & Natural for Aromatherapy Skin Hair & Scalp Care
WALARA$13.484.4★
MUNUSNA Peppermint Essential Oil 100% Pure & Natural Peppermint Oil 100ML Premium Grade Aromatherapy Oil for Skin Body Hair Care Freshening Air Mood Diffuser Massage Soap and Candle Making
MUNUSNA$6.924.4★
EVOKE OCCU Peppermint Oil 4 Fl Oz - for Spray Diffuser Aromatherapy Hair and Skin Care - Kitchen Garden Car
EVOKE OCCU$8.674.6★
What buyers say about peppermint oil for hair growth
What buyers praise and complain about, mined from review topics.What buyers love
“strong fragrance”
“The quality of the oil is fantastic”
“Good Deal”
“As Described”
“Help grow hair”
“It also keeps ants away”
“Soft and manageable”
“It's strong”
“It does a good job”
“it does soothe dryness”
What buyers complain about
“Bad odor”
“Very greasy”
“Allergic Reaction”
“Not as strong as I hoped”
“It also made my hair fall out”
“So small”
“did not produce meaningful results”
“Made my hair fall out”
“A bit pricey”
“Not as described”
Top return reasons
Common questions
- Is peppermint oil for hair growth profitable to sell on Amazon United States?
- The niche generates $108K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the peppermint oil for hair growth niche?
- 23 brands and 57 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in peppermint oil for hair growth?
- Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.7%.
- When does demand for peppermint oil for hair growth peak?
- Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the peppermint oil for hair growth niche?
- Listings span $3.79–$13.89; the average listing price is $8.60 (sweet spot $15–$100). The average incumbent carries 12,332 reviews — the moat a new listing must climb.