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Pencil Pouch with Supplies

Fail

Shoppers spend an estimated $39K a year here, so Pencil Pouch with Supplies is a Fail.

Flapen Score
33
33 / 100
Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 46
Market size
$39K/yr198K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
63%top-5 click share · 8 brands · 11 sellers

Flapen Score

Pencil Pouch with Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pencil Pouch with Supplies is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencil Pouch with Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Pencil Pouch with Supplies 198K times last year and spent an estimated $39K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
1.0%
Market size, estimated
$39Ka year
Top search term
pencil pouch with supplies51K searches a year

02 · Price

A sale here is worth $20.01.

Listings sell for $20.01 on average, from $7.31 to $26.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $20.01 that is $5K to $10K a year per listing.

Average price
$20.01inside the $15 to $100 sweet spot
Price range
$7.31–$26.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #260 within Organization, Storage & Transport. It carries 1,866 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#260in Organization, Storage & Transport
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
1,866per listing
Listings tracked
19

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pencil Pouch with Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

11

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

3%

  • Four Candies84%
  • GUGUKUKU4%
  • SUNEE3%
  • Nicpro2%
  • SKYDUE2%
  • WOBAGMEN2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pencil Pouch with Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5× · 6 of 12 months tracked

Search terms

Top Pencil Pouch with Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pencil pouch with supplies51K/yr
  • four candies pencil case30K/yr
  • pencil pouch set12K/yr
  • pens pencils and highlighters set10K/yr
  • pencil bag with supplies8K/yr
  • pencil case kit10K/yr
  • pencil case that comes with supplies8K/yr
  • 4 candies pencil case5K/yr
  • pink pencil case with supplies6K/yr
  • pens with case6K/yr

Reviews and returns

What reviews say buyers love and hate about Pencil Pouch with Supplies

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
0.8%of orders come back
“They can break pretty easily”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pencil Pouch with Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data