Pencil Case for Boys

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+14.8%

Conversion, latest week

1.6%

Market size, estimated

$185Ka year

Peak month

August26.9× the quietest month

Top search term

pencil case for boys237K searches a year

Listings sell for $9.55 on average, from $3.94 to $20.49. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $9.55 that is $5K to $7K a year per listing.

Average price

$9.55under the $15 to $100 sweet spot

Price range

$3.94–$20.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

2.2%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #493 within Organization, Storage & Transport. It carries 1,463 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#493in Organization, Storage & Transport

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

1,463per listing

Listings tracked

47

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months