Pencil Case

Shoppers searched for this 24.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.2M a year.

Searches, last 12 months

24.2M

Growth, 90 days vs prior 90

+3.1%

Conversion, latest week

1.1%

Market size, estimated

$2.2Ma year

Peak month

August9.2× the quietest month

Top search term

pencil case10.6M searches a year

Listings sell for $8.49 on average, from $5.29 to $14.05. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 6,000 to 8,000 of them. At $8.49 that is $51K to $68K a year per listing.

Average price

$8.49under the $15 to $100 sweet spot

Price range

$5.29–$14.05

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500K–600K

Units per listing a year

6,000–8,000

Revenue per listing a year

$51K–$68K

Returns

1.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #93 within Organization, Storage & Transport. It carries 6,126 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#93in Organization, Storage & Transport

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

6,126per listing

Listings tracked

43

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months