Is pencil box for girls profitable to sell on Amazon United States?

The niche generates $628K/yr across 46 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (61/100).

How competitive is the pencil box for girls niche?

32 brands and 57 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in pencil box for girls?

Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.5%.

When does demand for pencil box for girls peak?

Demand peaks in Jul–Aug; the busiest month runs 6.7× the quietest.

What does it cost to enter the pencil box for girls niche?

Listings span $4.38–$53.47; the average listing price is $13.63 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.

pencil box for girls

Worth a look

Shows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$4.38–$53.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Market size

Good$628K

$628K/yr · 1.9M searches

Avg price

Good$13.63

avg listing price — sweet spot $15–$100

Review moat

Good1,147.98

avg incumbent reviews — the moat a new listing must climb

Growth

Good+28.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, pencil box for girls is a $628K/yr Amazon United States market (1.9M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 61/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

pencil box for girls market data

Units sold / yr: 60K–80K; avg 1,500–2,000/product
Revenue / yr: $818K–$1.1M; units × avg price
Conversion rate: 2.4%
Avg BSR: #227
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 1.5%
Avg brand age: 40 months
Avg seller age: 136 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

32 flat

Sellers

Top-5 brand share

60%

Top 20: 90%

Top-5 click share

39%

Top 20: 75%

Open market

36%

Sooez25%
Amazon Basics14%
Ykimok9%
IRIS USA7%
BOEIAC5%
YILANCOL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.4% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 6.7×

Open Trend

Top pencil box for girls search terms

crayon box261K/yr +29.5%2.3% conv.
plastic pencil box294K/yr +73.0%2.9% conv.
pencil boxes182K/yr +39.5%3.0% conv.
pencil box for girls244K/yr +25.5%0.9% conv.
hard pencil case122K/yr +6.3%1.4% conv.
plastic pencil case103K/yr +19.2%2.2% conv.
clear pencil box81K/yr +32.0%3.1% conv.
hard shell pencil case29K/yr +133.8%0.9% conv.
pen box47K/yr -6.2%0.8% conv.
large pencil box76K/yr -2.5%1.8% conv.

All search terms

Top pencil box for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 4-Pack Large Pencil Cases Storage Organizer Durable Plastic School Supply Box Multi-Color Student Organization for Office College & Classroom Supplies

Amazon Basics$9.664.4★4,517 rev

Ykimok Large Capacity Clear Pencil Case Plastic Pencil Boxes Stackable Design Supply Boxes for Kids Boys School Classroom 1 Pack

Ykimok$6.424.7★1,349 rev

IRIS USA Clear Storage Cases 10-Pack |Made in USA| Plastic Bead Organizing Containers with Snap Lid for Arts Crafts Ephemera Stickers & Dance Cheer Clear - Medium

IRIS USA$17.904.7★9,183 rev

Sooez Pencil Box Crayon Box Clear Hard Pencil Case Plastic Large Pencil Box Colored Marker Sticker Box School Box for Boys Girls Adult Teacher Supplies for Classroom Homeschool School Supplies

Sooez$6.734.7★1,539 rev

Pencil Box Large Capacity Clear Pencil Case 1 Pack Hard Pencil Case Clear Crayon Box with Snap-tight Lid Stackable Design Plastic Storage Box for Office Supplies Pink

BOEIAC$6.334.7★863 rev

Newest

by launch date

Sooez Double Layer Pencil Box Plastic Pencil Case with Latch Hard School Supply Box for Girls Boys Kids Large Crayon Marker Pen Holder Cute Art Storage Organizer 1 Pack Pink

Sooez$5.2474 rev

3mo ago

Nuozme Clear Pencil box with Personalized Sticker for Girl Boy Plastic Hard Pencil Case for Marker Crayon Stackable School Office Art Supplies Storage Organizer Box Medium Size (Blue)

Nuozme$5.5340 rev

7mo ago

YILANCOL Double Layer Clear Hard Pencil Cases Plastic Personalized Pencil Box with Snap-Tight Lid for Pen Pencils School Office Supplies Marker Crayon Organizer Storage Box Standard Size (Pink)

YILANCOL$5.8545 rev

7mo ago

BiuLeon 4 Pack Extra Large Pencil Box Plastic Pencil Case Organizer Clear Crayon Box Marker Organizer Stackable Craft Organizers and Storage for Pen Craft Art Supply(Grey)

BiuLeon$13.77358 rev

1y ago

YILANCOL 1 Pack Double Layer Hard Pencil Cases Plastic Translucent Pencil Box with Snap-Tight Lid for Pens Pencils School Stylish Office Supplies Storage Organizer Box Medium-sized (Blue)

YILANCOL$8.44524 rev

1y ago

What buyers say about pencil box for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall12%

“Good fit”

Quality-Overall11%

“Good quality”

Storage Capacity9%

“nice storage capacity”

Strength8%

“Well constructed”

Ease Of Use8%

“Very handy”

Value For Money7%

“Good Value”

Durability6%

“Durable & Great quality”

Advertised Vs Actual Product5%

“As advertised”

Document Organizing/Classification4%

“Perfect little organizers”

Color3%

“The colors are so pretty”

What buyers complain about

Size-Overall16%

“things dont fit well”

Strength10%

“Pretty flimsy,”

Durability9%

“Breaks easily”

Quality-Overall7%

“Cheap made”

Locking Mechanism5%

“but lid is not very secure”

Advertised Vs Actual Product4%

“Incorrect length in description”

Ease Of Use4%

“Great a little hard to open and close”

Material Quality3%

“plastic quality feels very cheap”

Value For Money2%

“Not worth it”

Storage Capacity2%

“But it doesnt hold much as in the picture”

Top return reasons

Size-Overall58%

Bin Capacity7%

Value For Money5%

Material Quality4%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Quality-Overall3%

Strength2%

Functionality-Overall2%

Color1%

Common questions

Is pencil box for girls profitable to sell on Amazon United States?: The niche generates $628K/yr across 46 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the pencil box for girls niche?: 32 brands and 57 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in pencil box for girls?: Top complaints mined from reviews: Size-Overall, Strength, Durability. The return rate is 1.5%.
When does demand for pencil box for girls peak?: Demand peaks in Jul–Aug; the busiest month runs 6.7× the quietest.
What does it cost to enter the pencil box for girls niche?: Listings span $4.38–$53.47; the average listing price is $13.63 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.