Pen Knife
MaybeThe top 5 brands take only 40% of clicks. But shoppers spend an estimated $34K a year here, so Pen Knife is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 4655
- Market size
- $34K/yr247K searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 32%top-5 click share · 48 brands · 112 sellers
Flapen Score
Pen Knife against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Pen Knife is stronger. Inside it, weaker.
Market
The Pen Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Pen Knife 247K times last year and spent an estimated $34K. The top 5 brands take 40% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $34Ka year
- Peak month
- December15.0× the quietest month
- Top search term
- pen knife121K searches a year
02 · Price
A sale here is worth $14.77.
Listings sell for $14.77 on average, from $4.37 to $63.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.77 that is $1K to $4K a year per listing.
- Average price
- $14.77under the $15 to $100 sweet spot
- Price range
- $4.37–$63.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #236 within Cutting Tools. It carries 2,272 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #236in Cutting Tools
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 2,272per listing
- Listings tracked
- 68
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Pen Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
48 rising
Sellers
112
Top-5 brand share
40%
Top 20: 79%
Top-5 click share
32%
Top 20: 67%
Open market
54%
- Brand 19%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Pen Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 15.0×
Search terms
Top Pen Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pen knife121K/yr
- knife pen37K/yr
- pen knife self defense15K/yr
- pen with hidden knife9K/yr
- pen cutter8K/yr
- pen knives6K/yr
- fiskars craft knife5K/yr
- pen knife for crafting6K/yr
- exacto knife pen6K/yr
- craft knife pen5K/yr
Reviews and returns
What reviews say buyers love and hate about Pen Knife
We read the reviews and the return reasons for every product selling here.
“a lot bigger than i thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen Knife questions
Answered from the same tracked data.