pen blanks
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$29.16avg listing price — sweet spot $15–$100
Review moat
Great136.42avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.92–$74.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Market size
Bad$65K$65K/yr · 74K searches
According to Flapen's Amazon United States niche tracking, pen blanks is a $65K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
pen blanks market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $58K–$73K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,948
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 56%
- Out of stock
- 9.4%
- Avg brand age
- 45 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
29
Top-5 brand share
58%
Top 20: 96%
Top-5 click share
34%
Top 20: 73%
Open market
38%
- Penn State Industries17%
- Pen Kit Mall17%
- Qilery14%
- Colarr7%
- Barrington Hardwoods4%
- Earlywood4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top pen blanks search terms
- pen blanks33K/yr
- acrylic pen blanks12K/yr
- pen blanks for woodturning13K/yr
- pen turning blanks5K/yr
- pen blank4K/yr
- wood pen blanks5K/yr
Top pen blanks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PEN KIT MALL - 10 ASSORTED ACRYLIC PEN BLANKS FOR PEN TURNING - Assorted colors & Designs - 5/8 X 5/8 X 5
Pen Kit Mall$30.754.3★145 rev
Qilery 50 Pcs Exotic Wood Pen Blanks Turning Supplies DIY Crafts Hardwood Pen Blanks Turning Kit 5 x 3/4 x 3/4 Inch (Black Walnut Purpleheart Zebrawood Cherrywood Bubinga)
Qilery$43.314.6★144 rev
Qilery 10 Pcs Exotic Wood Pen Blanks Turning Supplies DIY Crafts Hardwood Pen Blanks Turning Kit 5 x 3/4 x 3/4 Inch (Black Walnut Purpleheart Zebrawood Cherrywood Bubinga)
Qilery$20.754.6★144 rev
Penn State Industries WXFUN50 50pc Funline Acrylic Pen Blank Variety Pack 5/8 x 5/8 x 5 (Grab Bag)
Penn State Industries$61.454.2★111 rev
Pen Kit Mall - Spectraply 22 pc Assorted Pen Blanks Dyed Birch Vibrant Colors
Pen Kit Mall$40.234.4★138 rev
Newest
by launch date
Spiareal 5 Pcs Olive Wood Pen Blanks Kits Pen Turning Supplies DIY Crafts 5 x 3/4 x 3/4 Inch
Spiareal$12.8374 rev
Cididu 10 Pack Exotic Wood Pen Blanks Wood Blanks for Pen Turning Unfinished Carving Blocks Hard Woodcarving Block for Pen Making Supplies DIY Crafts Gifts Easy to Drill 5 x 3/4
Cididu$15.3021 rev
DoubleFill 20 Pcs Pre Drilled 7mm Olive Wood Pen Blanks for Woodturning Pen Turning Kit for Pen Making Supplies DIY Crafts 2 1/2 x 3/4 x 3/4
DoubleFill$26.2275 rev
Legacy Premium Resin Pen Blanks - Glowing Embers (Black and Orange Swirl) 5 Long 5 Pack For Pen and Project Kits Woodturning and Crafts
Legacy Woodturning$39.984 rev
DASTTUIS 150 Pieces DIY Beadable Pen Kit 50 Plastic Ballpoint Pens with Refills & Bags Beads Not Included School Supplies Office Accessories & Craft Gifts for Students & Teachers (Multicolor)
DASTTUIS$13.921,846 rev
Trending
90-day click momentum
Acrylic Pen Blanks (10-Pack) (Mix 2)
Crooked Mill Woodworking$41.994.6★
Peachtree Woodworking Supply Color Splash Acrylic Pen Blank 3/4 x 3/4 x 5 Per Blank. Color Splash Patterns May Slightly Vary
Peachtree Woodworking Supply$9.984.5★
Zuluf 10 Pack Olive Wood Pen Blanks for Woodturning - Solid Bethlehem Holy Land Turning Blanks 5 x 3/4 x 3/4 in Exotic Hardwood Lathe Pen Making Drill to Fit 7mm+ Pen Kits with Certificates
Zuluf$30.654.2★
Legacy Premium Resin Pen Blanks - Glowing Embers (Black and Orange Swirl) 5 Long 5 Pack For Pen and Project Kits Woodturning and Crafts
Legacy Woodturning$39.984.7★
Exotic Wood Pen Blanks 12-Pack Pen Turning Supplies DIY Pen Crafts: Bloodwood Mexican Ebony Jatoba Hard Maple 3 of Each Wood Type 5 x 3/4 x 3/4 inches
Earlywood$18.814.4★
What buyers say about pen blanks
What buyers praise and complain about, mined from review topics.What buyers love
“The wood was beautiful”
“Good quality”
“Good price”
“Great colors”
“As described”
“Easy Use”
“All twenty kits arrived complete, assembled properly, fit as expected, and did exactly what they were supposed to do”
“Smooth writing as well”
“They were fun”
“They have fit every one Ive tried them in”
What buyers complain about
“Not as good at others from other suppliers”
“Only fits certain chucks i don't know what its made to fit”
“one has no grain at all not sure what kind of wood it is”
“have an odd wet feeling”
“And they are so brittle they most of them crumbled when turning or drilling”
“hard to get around”
“Assembly instructions could have been better”
“Only received a single certificate of authenticity, not 10”
“No instructions”
“Nothing to Write Home About”
Top return reasons
Common questions
- Is pen blanks profitable to sell on Amazon United States?
- The niche generates $65K/yr across 50 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the pen blanks niche?
- 26 brands and 29 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in pen blanks?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Wood Quality. The return rate is 0.8%.
- When does demand for pen blanks peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pen blanks niche?
- Listings span $4.92–$74.02; the average listing price is $29.16 (sweet spot $15–$100). The average incumbent carries 136 reviews — the moat a new listing must climb.