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Pearl Necklace Kit

Fail

Shoppers spend an estimated $6K a year here, so Pearl Necklace Kit is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$6K/yr70K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
75%top-5 click share · 9 brands · 19 sellers

Flapen Score

Pearl Necklace Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pearl Necklace Kit is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pearl Necklace Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Pearl Necklace Kit 70K times last year and spent an estimated $6K. The top 5 brands take 87% of clicks. Demand peaks in Feb–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
0.8%
Market size, estimated
$6Ka year
Peak month
February2.5× the quietest month
Top search term
pearl kit12K searches a year

02 · Price

A sale here is worth $12.08.

Listings sell for $12.08 on average, from $8.78 to $17.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $12.08 that is $1K to $3K a year per listing.

Average price
$12.08under the $15 to $100 sweet spot
Price range
$8.78–$17.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23,739 within Jewelry Making Kits. It carries 514 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#23,739in Jewelry Making Kits
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
514per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Pearl Necklace Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

19

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

10%

  • Brand 152%
  • Brand 213%
  • Brand 311%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 10%)

Demand

Pearl Necklace Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJulAug

Peak months: Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Pearl Necklace Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl kit12K/yr
  • oyster pearl necklace kit12K/yr
  • oyster necklace9K/yr
  • pearl necklace kit12K/yr
  • love pearl necklace kit7K/yr
  • wish pearl necklace kit8K/yr
  • clam pearl necklace kit4K/yr
  • love pearl3K/yr
  • fabulove pearl necklace kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Pearl Necklace Kit

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
17%of negative reviews mention “Ease Of Use”
2.1%of orders come back
“Its ok. Shell very hard to open”
A buyer, on “Ease Of Use”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pearl Necklace Kit questions

Answered from the same tracked data.