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Pearl Decor

Fail

Demand is soft, at -13.1% this quarter, so Pearl Decor is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$75K/yr255K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
36%top-5 click share · 40 brands · 44 sellers

Flapen Score

Pearl Decor against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pearl Decor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pearl Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Pearl Decor 255K times last year and spent an estimated $75K. The top 5 brands take 40% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
2.0%
Market size, estimated
$75Ka year
Peak month
January1.8× the quietest month
Top search term
pearl decor43K searches a year

02 · Price

A sale here is worth $14.48.

Listings sell for $14.48 on average, from $5.09 to $48.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.48 that is $1K to $4K a year per listing.

Average price
$14.48under the $15 to $100 sweet spot
Price range
$5.09–$48.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #479 within Trim & Embellishments. It carries 684 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#479in Trim & Embellishments
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
684per listing
Listings tracked
44

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pearl Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

44

Top-5 brand share

40%

Top 20: 83%

Top-5 click share

36%

Top 20: 80%

Open market

55%

  • Brand 111%
  • Brand 211%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Pearl Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Pearl Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl decor43K/yr
  • pearl decorations for party36K/yr
  • pearls for decoration38K/yr
  • pearl decorations25K/yr
  • pearl party decorations22K/yr
  • pearl wedding decor12K/yr
  • pearl birthday decorations12K/yr
  • pearl table decor9K/yr
  • pearl centerpieces for tables9K/yr
  • perlas para decoracion14K/yr

Reviews and returns

What reviews say buyers love and hate about Pearl Decor

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.0%of orders come back
“these were huge”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pearl Decor questions

Answered from the same tracked data.