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Pearl Christmas Ornaments

Fail

Shoppers spend an estimated $12K a year here, so Pearl Christmas Ornaments is a Fail.

Flapen Score
37
37 / 100
Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 46
Market size
$12K/yr118K searches / yr
90-day growth
-44.4%search demand this quarter
Competition
49%top-5 click share · 15 brands · 17 sellers

Flapen Score

Pearl Christmas Ornaments against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Pearl Christmas Ornaments is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pearl Christmas Ornaments market on Amazon at a glance

Shoppers on Amazon United States searched for Pearl Christmas Ornaments 118K times last year and spent an estimated $12K. The top 5 brands take 52% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
-44.4%
Conversion, latest week
0.5%
Market size, estimated
$12Ka year
Peak month
November105.4× the quietest month
Top search term
pearl christmas ornaments42K searches a year

02 · Price

A sale here is worth $17.96.

Listings sell for $17.96 on average, from $10.90 to $36.07. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.96 that is $0 to $2K a year per listing.

Average price
$17.96inside the $15 to $100 sweet spot
Price range
$10.90–$36.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #21,475 within Floral Arranging. It carries 1,089 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
25.2%
Average rank
#21,475in Floral Arranging
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,089per listing
Listings tracked
16

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Pearl Christmas Ornaments products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

17

Top-5 brand share

52%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

40%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Pearl Christmas Ornaments search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 105.4×

Search terms

Top Pearl Christmas Ornaments search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pearl christmas ornaments42K/yr
  • pearl ornaments31K/yr
  • pearl ornaments for christmas tree25K/yr
  • pearl ornament4K/yr
  • pearl christmas decorations6K/yr
  • pearl christmas decor6K/yr
  • pearl christmas tree4K/yr

Reviews and returns

What reviews say buyers love and hate about Pearl Christmas Ornaments

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Quality-Overall”
6.7%of orders come back
“The quality isn't great”
A buyer, on “Quality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pearl Christmas Ornaments questions

Answered from the same tracked data.