Is peacock feather profitable to sell on Amazon United States?

The niche generates $358K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the peacock feather niche?

13 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in peacock feather?

Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 4.3%.

When does demand for peacock feather peak?

Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.

What does it cost to enter the peacock feather niche?

Listings span $4.84–$37.32; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.

peacock feather

Worth a look

Shows a sweet-spot price point ($17.13 avg), but soft demand (-4.0% this quarter) keeps it on the watch list.

Avg price

Great$17.13

avg listing price — sweet spot $15–$100

Price range

Good$4.84–$37.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,187.16

avg incumbent reviews — the moat a new listing must climb

Market size

Good$358K

$358K/yr · 462K searches

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, peacock feather is a $358K/yr Amazon United States market (462K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

peacock feather market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $428K–$514K; units × avg price
Conversion rate: 4.5%
Avg BSR: #92
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 6.4%
Avg brand age: 49 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

13%

Ballinger26%
THARAHT22%
Piokio16%
Lamar Feather9%
LWINGFLYER9%
Larryhot5%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.8×

Open Trend

Top peacock feather search terms

peacock feather224K/yr -0.5%4.7% conv.
peacock feathers116K/yr +4.6%4.8% conv.
peacock feathers bulk54K/yr -17.6%4.3% conv.
plumas de pavo real17K/yr -21.8%2.1% conv.
peacock feathers long7K/yr -6.6%4.7% conv.
peackock feathes5K/yr -15.6%4.5% conv.
real peacock feathers4K/yr +1.6%5.0% conv.
long peacock feathers6K/yr -9.9%4.8% conv.
small peacock feathers5K/yr +34.6%3.3% conv.
peacock feathers for vase4K/yr -11.5%2.6% conv.

All search terms

Top peacock feather products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Piokio 50 Pcs Bulk Peacock Feathers 10-12 inch

Piokio$15.574.5★3,996 rev

THARAHT 12pcs Peacock Feather Natural in Bulk 10-12 inch 25-30cm Small EyeFor Craft Vase Wedding Home Party Christmas Day Decoration Peacock Feathers

THARAHT$6.704.4★2,280 rev

Ballinger 6 PCS Real Natural Big Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations

Ballinger$6.314.4★2,455 rev

24 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations

Ballinger$9.784.4★2,455 rev

12 PCS Real Natural Peacock Eye Feathers 10-12 inch for DIY Craft Wedding and Holiday Decorations

Ballinger$7.794.4★2,455 rev

Newest

by launch date

Lamar 30 Pcs 32-34 Inch Peacock Feathers with Wire Extenders Long Feathers for Vases Wedding Dcor Crafts & DIY Arrangements

Lamar Feather$19.063 rev

4mo ago

Lamar Peacock Feathers 15 Pcs 10-12 Inch Feathers with Big Eyes Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts

Lamar Feather$7.8238 rev

4mo ago

Lamar Peacock Feathers 15 Pcs 16-18 Inch Feathers Bulk Bundle for Tall Vases Wedding Centerpieces Home Decor Costumes and DIY Crafts

Lamar Feather$9.6638 rev

5mo ago

Natural Peacock Feathers 16-18Inch for Home Decor Flower Arrangement Centerpieces Vases Decorations Costumes Hats Crafts Christmas Tree Ornament (10pcs - Upgrade)

LWINGFLYER$9.28172 rev

1y ago

20pcs Natural Peacock Feathers Big Eyes Trimmed Peacock Feather for Crafting Dreamcatchers Weddings Floral Cosplay Mask Decor Carnival Holiday Decoration

LWINGFLYER$14.2532 rev

1y ago

What buyers say about peacock feather

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Excellent quality”

Color20%

“Colors are so pretty”

Advertised Vs Actual Product12%

“Much better than expected”

Value For Money9%

“Value of money”

Design-Overall5%

“Beautiful Decor”

Size-Overall4%

“Theyre big and so beautiful”

Embellishment/Embroidery Quality4%

“Theyre a great addition for my decor”

Fun/Entertainment Experience3%

“she till loves to play with these feathers”

Ease Of Use1%

“easy to work with”

Durability1%

“These feathers are pretty durable and thick”

What buyers complain about

Size-Overall29%

“I read the size wrong”

Value For Money10%

“Not enough for the price”

Quality-Overall9%

“Not well made”

Advertised Vs Actual Product9%

“Falsely advertised”

Durability6%

“They break fairly easily”

Strength6%

“They break fairly easily”

Color6%

“No vibrant colors”

Smell3%

“Chemical smell”

Thin1%

“However they were very sparse and thin”

Pet Friendly1%

“Not the best for cats”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product17%

Color6%

Quality-Overall4%

Value For Money4%

Defective Material/Parts3%

Strength2%

Functionality-Overall2%

Thin2%

Smell1%

Common questions

Is peacock feather profitable to sell on Amazon United States?: The niche generates $358K/yr across 31 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the peacock feather niche?: 13 brands and 35 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in peacock feather?: Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 4.3%.
When does demand for peacock feather peak?: Demand peaks in Oct–Nov; the busiest month runs 2.8× the quietest.
What does it cost to enter the peacock feather niche?: Listings span $4.84–$37.32; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 1,187 reviews — the moat a new listing must climb.