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Patch

Maybe

An estimated 1.0% of orders come back. But buyers convert on only 1.3% of searches, so Patch is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$589K/yr3.9M searches / yr
90-day growth
-7.6%search demand this quarter
Competition
41%top-5 click share · 33 brands · 78 sellers

Flapen Score

Patch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Patch is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Patch 3.9M times last year and spent an estimated $589K. The top 5 brands take 47% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $589K a year.

Searches, last 12 months
3.9M
Growth, 90 days vs prior 90
-7.6%
Conversion, latest week
1.3%
Market size, estimated
$589Ka year
Peak month
December1.9× the quietest month
Top search term
velcro patches1.1M searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $3.77 to $35.82. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $11.36 that is $14K to $17K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$3.77–$35.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
$14K–$17K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #1,008 within Trim & Embellishments. It carries 2,761 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
93%
Out of stock, average day
4.8%
Average rank
#1,008in Trim & Embellishments
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
2,761per listing
Listings tracked
44

04 · Newcomers

8 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
8Amazon's first-year sales bar
Average brand age
44 months

Products

Top Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 falling

Sellers

78

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

41%

Top 20: 75%

Open market

49%

  • Brand 114%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 64%

Demand

Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • velcro patches1.1M/yr
  • velcro patches for backpacks440K/yr
  • morale patch295K/yr
  • velcro patch278K/yr
  • patch247K/yr
  • hook and loop patches214K/yr
  • funny patches176K/yr
  • tactical patches190K/yr
  • morale patches velcro186K/yr
  • funny velcro patches116K/yr

Reviews and returns

What reviews say buyers love and hate about Patch

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Adhesion/Stickiness”
1.0%of orders come back
“Did not stick”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Patch questions

Answered from the same tracked data.